Programmatic accounts for the vast majority of digital display ad spending across the major markets we track in Western Europe. The UK holds a significant lead in terms of overall spend, but France and Germany are growing quicker.
Digital gaming has become one of the most popular activities in the world, thanks mainly to the proliferation of smartphones and free mobile games. Here is our worldwide forecast for total gamers, with breakouts by region and for 13 countries.
Wayfair pivots from Germany to focus on physical retail: The country’s challenging economic climate is one reason the retailer is reallocating resources to areas with better long-term potential.
A massive data leak, including German politicians’ car locations, amplifies concerns over automakers’ ability to secure data in their race for connected car dominance.
Zalando agrees to pay €1.2 billion for German etailer Ä¢¹½AV You: The deal aims to help the retailer garner a larger share of the fashion and lifestyle market.