Source: Interactive Advertising Bureau Brasil (IAB Brasil); Interactive Advertising Bureau Colombia (IAB Colombia); Cámara Argentina de Agencias de Medios (CAAM); Interactive Advertising Bureau Perú (IAB Perú); Asociación Chilena de Agencias de Medios (AAM)
As Latin America’s digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time—and money—if they wish to maintain a competitive edge in today’s rapidly evolving business environment.