In Latin America, Mercado Libre is reaping the benefits from consumers’ embrace of ecommerce. This year, we expect its regional ecommerce business will grow by 23.0% to nearly $35 billion, representing more than $1 in $5 spent on retail ecommerce in the region.
Retailers in Latin America will face a slew of macroeconomic challenges this year as rapidly changing market conditions weigh heavily on consumers’ minds—and wallets.