Then you have the techie niche that's into the NFTs, and they bought a digital wearable platform called RTFKT at the end of 2021. I think one thing that's really interesting is that many years ago, Nike was more of a portfolio company. It owned brands like Hurley and Eddie Bauer.
Smartwatch. Code-named Milan, Reality Labs鈥� smartwatch was already in the prototype stage when it was canceled. It had some interesting features, such as two cameras and haptic sensors for interacting with VR headsets鈥攂ut the cameras interfered with the VR functionality. Smart glasses. Meta hoped to release its first true pair of smart glasses in 2024.
They might not stay around as long, but I feel Crocs have gone from that occasionally trendy, fashionable status to a permanent fixture that's always going to be useful in some way or stylish or wearable. Kind of like Levi's Jeans where it really becomes a classic or staple of the modern wardrobe. Sara Lebow:.