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Books, music, and video, including digital download sales. Computer and consumer electronics, including large appliances. Food and beverages, including packaged foods, fresh foods, and beverages. Furniture and home furnishings, including furniture, housewares, and small appliances, but excluding home improvement and tools.

Suzy, what's the one thing when you go home to Canada is like the thing you have to do because it's just so Canadian you just can't get it here? Suzy Davidkhanian:. Kit-Kat. Marcus Johnson:. Kit-Kat? Suzy Davidkhanian:.

The US (7.8%), UK (4.9%), Germany (3.1%), Canada (6.0%), and Brazil (11.3%) are all in the worldwide top 10 for digital ad spending and will see their lowest growth since our tracking began in 2011. Despite slow growth, the US will still produce a huge portion of all new spending.

Little Moons, which is a Japanese Mochi Ice Cream brand, had a huge increase in sales after people shared videos of themselves running around Tesco in lockdown, trying to find it on the supermarket shelves. And another thing we've seen here is that, in the cost of living crisis, people have been turning to TikTok to share tips on how to save money.

And we're going to start in Canada, Paul, where it's against the law to play too many non-Canadian artists on the radio. Did you know that one? Paul Briggs:. Right. It's part of the CanCon rules, which is Canadian Content, which is really a policy that goes back decades to really protect local artists so that they get their fair share of airtime, if you will, on the radio and on television.

On today's podcast episode, we discuss whether teens will need permission to access social media, if companies saying goodbye to the CMO role is a good move, Spotify's video plans, the path for ride-hailing firms, better ways to measure progress, and more. Tune in to the discussion with our analysts Ross Benes, Carina Perkins, and Max Willens.

Yeah, I think, and it was really noticeable in the US and Canada market. So the reports that we do are regional. The exceptions are country- level reports for Canada and the US. And the reason we do that is A, the demand for that US report is very high. So we like to break that out.

You can get your 12 pack of Canadian gum there. Suzy Davidkhanian:. Correct. Or even more local than that is you go to an area where it's a little bit more Lebanese, let's say, and then there's a lot of hummus and other sort of baklava and other typical Arabic foods that you might not find at the one that is in a different location.

The Canadian government just said a national security review of TikTok's planned expansion in the country has been going on since September, so could get banned there as well. Let's finally turn our attention to a question that Trishla Ostwal of Adweek was proposing. What will a TikTok ban or sale mean for advertisers, Max? Max Willens:.

Sophie does social media, and Lance runs our video podcast. Thanks everyone for listening in. We hope to see you on Monday for the Behind the Numbers Daily. That's an eMarketer podcast made possible by Awin Happy Weekends.

On today's episode, we discuss what to make of Meta's new Threads app, whether the internet is becoming more like TikTok, the argument against "click to cancel," ad-supported versus ad-free video streaming, how shipping works, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Zach Goldner, and Evelyn Mitchell-Wolf.

I'm already seeing a trend growing where people are asking for similar self serve tool for video building ads, audio ads where you can just generate a script, you can add an audio track and you can just produce a audio ad immediately or a video ad where you can add interactivity layers on top. I'll make it a shoppable video or add a video topper in the beginning, make it a bit more interactive.

Canadians, those lucky devils, have close to 9,000 trees for every Canadian. Ethan Cramer-Flood:. You should have led the podcast with this. This is just killer stuff. Marcus Johnson:. It's gold, isn't it? We'll just cut everything else out and just put this in. Oscar Orozco:. It would've been expected, the Canadian data point, but what was it? 422, that doesn't sound that bad.

That's where you can head to see videos of Stephanie singing. Incredible. All right, Max. You're up, mate. Max Willens:. All right. So I am gearing up and trying to prepare myself mentally and psychologically for the-. Marcus Johnson:. Beat by the Cavs? Max Willens:. ... playoffs. How dare you.

I think that pennies at the minimum should be taken of commission at this point in countries like Canada, New Zealand and Australia have already done that. So there are no more pennies in their currency. And it's also due to the fact that the US Mint spends over $700 million making coins every year, which is just such a waste.

Lance, who helps out with our video podcast. John, who's editing this episode, Danny, who's been producing this video podcast. And thanks to everyone for listening in. We hope to see you on Monday for the Behind the Numbers Daily and e-Marketer podcast Made possible by Round Dell happy weekends,. Marcus Johnson (39:34):. Go see the Taj Mark.

I think that pennies at the minimum should be taken of commission at this point in countries like Canada, New Zealand and Australia have already done that. So there are no more pennies in their currency. And it's also due to the fact that the US Mint spends over $700 million making coins every year, which is just such a waste.

Thank you to Victoria who edits the show, James, who copy edits it, Stu who runs the team, and Sophie who does our social media, and Lance who runs our video podcast. You can find us on Instagram if you want. We're over there hanging out. Look for your eMarketer. We'll pop up. We hope to see you on Monday for the Behind the Numbers Daily, an eMarketer podcast made possible by Nielsen.

You can tune in tomorrow to hang out with Sara Lebow on the Reimagining Retail Show, where she speaks to head of retail and Canadian Suzy Davidkhanian and Canada expert Paul Briggs all about Canadian and US brands and why they work or don't work in each other's markets.

So 20% of all trees in Russia, 11% in Canada, 10% in Brazil, and 8% in the US. Those four countries, Russia, Canada, Brazil, and the US, account for half the trees on the planet. And finally, trees are only 400 million years old. So they've not been around for 90% of the Earth's history. Just trust me on all this, okay? Please don't go look up on the internet because I might be wrong.

We hope to see you tomorrow for the Behind The Numbers Weekly Listen as an eMarketer video podcast made possible by StackAdapt. So if you want to watch us talk about things, then you can head over to youtube.com/insiderintelligence to get the video version of the Weekly Listen.

I mean, we've been basically video, video, video for the past year, year and a half now. And I think what the survey tells us is that perhaps Instagram was onto something in backing off a little bit on video and reiterating that things that are textual and image, particularly images on Instagram, are still important. Marcus Johnson:. Yeah.

Search ad spending is rising but losing share of total digital ad spending over time, as display formats, particularly video, attract more ad dollars. Because digital ad spending accounts for a larger piece of the total media pie each year, search’s share of total media spend continues to inch upward. Like other digital ad formats, search keeps exceeding our expectations.

I've seen a fly with a longer attention span than my little cousin and I love my little cousin, but shorter video are... Oscar Orozco:. Brutal. Zach Goldner:. ...

Netflix, according to Wall Street Journal, have already said that they're going to be increasing their prices starting with the US and Canada in a few months, so they're already prepping folks for that increase, and it's because these companies and studios have struggled.