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The UK is a mature programmatic market, but innovation and evolution continue apace, particularly in the connected TV and out-of-home environments. The next step for programmatic practitioners is to invest in multichannel campaign capabilities.

UK retail sales rose unexpectedly in September, thanks to the new iPhone and Oasis: Back-to-school shopping and entertainment spending boosted demand for non-essential items, although poor weather and consumer caution dented supermarket sales.

That isn鈥檛 limited to the UK: According to our report 鈥淯S Banking Consumer Habits by Generation 2024,鈥� US Gen Zers care much more about a bank's social responsibility鈥攕uch as commitment to DEI鈥攖han older generations.

We forecast digital travel sales will hit $46.2 billion in 2025 in the UK.

Under that (yet-to-be-ratified) agreement, the UK can export 100,000 autos annually to the US with tariffs of just 10%鈥攚hich is more than the country exported to the US last year.

The news: DoorDash made a $3.6 billion offer to acquire UK-based delivery platform Deliveroo earlier this month, a move that would vastly expand its international business. While discussions between the two companies are ongoing, Deliveroo said it would be inclined to recommend the offer to its shareholders. DoorDash has until May 23 to submit an official bid, per UK rules.

Online sales are back in growth in the UK, but the fortunes of key ecommerce retailers have been mixed, with some suffering a greater blow from the cost-of-living crisis than others.

Germany and the UK have almost the same share breakdown of mobile versus nonmobile programmatic ad spending. Mobile adoption in France, which once lagged, has nearly caught up with Germany and the UK. But France鈥檚 programmatic market is still biased toward nonmobile due to consumers鈥� slight preference for desktop ecommerce over mcommerce.

Shein and Temu鈥檚 spending was most notable in the UK and France. Shein increased spending in these regions by 35% MoM, while Temu increased spend by 20% and 40% MoM, respectively. UK advertising is contributing to a spike in app downloads. Shein downloads in the UK have increased 25% MoM, while Temu has more than doubled downloads.

The news: Hims & Hers is expanding its presence in Europe by acquiring Zava, a telehealth company operating in the UK, Germany, France, and Ireland. Terms of the deal have not been disclosed, and Hims expects the deal to be accretive by 2026. Hims primarily operates in the US, but does work with some licensed physicians in the UK.

But a mortgage solutions provider in the UK may give lenders鈥攁nd their customers鈥攁nother option, per TechCrunch. The solution: UK-based fintech Sprive is one alternative that helps users overpay their mortgages using automation and shopping-based cashback rewards.

Handhelds rules: Consoles rank much higher than headsets as a preferred device for gaming. 56% of US and UK gamers play on consoles, per Attest, which could bode well for Nintendo鈥檚 upcoming Switch 2. Only 11% primarily use VR headsets, complicating Apple鈥檚 and Meta鈥檚 forays into virtual experiences and the metaverse.