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The new Premium Lite tier ditches extras like offline downloads but could lure budget-conscious users—challenging traditional streamers and YouTube’s own Premium model.

GenAI gives banks unprecedented tools to create a more personalized experience for their customers, but some use cases are easier to implement than others.

The news: Naspers-owned technology investor Prosus agreed to buy European food delivery giant Just Eat Takeaway for €4.1 billion ($4.3 billion). The acquisition will help round out Prosus' food delivery portfolio, adding a major European brand to its holdings.

Learn what Chase and other digital competitors have done to outrank traditional banks.

Wayfair is also focusing on curation to help shoppers find what they need. The Wayfair Verified stamp assures quality, with many items featuring editorial videos highlighting key features. This approach works—Wayfair Verified items generate more than 20 times the average revenue per SKU. However, the retailer must also take steps to protect its bottom line in an unpredictable market.

New rules could hold ecommerce marketplaces liable for the sale of prohibited or counterfeit items. Shein is also under investigation for its business practices, adding another layer of uncertainty.

We spoke with four CMOs on their approaches to data management, communication, and fostering a culture of innovation to maximize marketing effectiveness.

LinkedIn improves B2B ad tracking: New updates help marketers integrate first-party data, track long-term impact, and optimize campaigns.