蘑菇AV

For resaler thredUP, it鈥檚 using AI to build on the success it found in fiscal year 2023 with increased orders (6% growth YoY) and revenues (12% YoY). While Stitch Fix is shifting its media mix to quell an 18% YoY revenue loss in Q2 2024 and a 17% YoY decline in active clients.

Brands and influencers will have to accept greater responsibility for ensuring what they post on any of these platforms is appropriate, transparent, and legal. Sources. Capterra. Pathmatics. Pollara. Toronto Metropolitan University.

But in the long term, Trader Joe鈥檚 has significantly limited its revenue streams by not building a retail media business. 3. Trader Joe鈥檚 has a limited stock. Benefit: By offering items seasonally, Trader Joe鈥檚 is less likely to run into supply chain and inventory issues, helping control costs.

This type of surcharging will likely mean higher prices for affluent, higher-spending cardholders. This won鈥檛 make sense to most businesses that cater to them. The settlement does provide merchants a more user-friendly route: offering customers incentives for using other forms of payment.

And five, influencers have an ever greater role in shaping political opinions. (20:39):. That's all we've got time for. Great little summary to the end of our episode. Thank you so much to my guests as always. Thank you to Henry. Henry Powderly (20:44):. Thanks, Marcus. Marcus Johnson (20:45):. Thank you to Rahul. Rahul Chadha (20:45):. Cheers. Thanks, friend. Marcus Johnson (20:47):. Yes indeed.

That environment creates more opportunities for brands, leaders, and influencers to cultivate meaningful audiences. 2. It has a news-focused audience. LinkedIn is focusing on news while Facebook and X are pivoting away, said Smiley. In fact, 60% of users are regularly getting news from the platform, according to Pew Research Center.

Gen Zers are more likely than any other age group to have brand loyalty鈥攅ven if it means spending more. As this younger generation's spending power continues to grow, how can brands win them over for good? Find out more in our latest data drop.

Over two-thirds of UK consumers would like to see celebrities and influencers talk more about their skin care concerns, as well as normalize showing skin without heavy makeup or filters, per Appinio. Gen Zers are the best target for beauty campaigns. Only 32.7% of UK adults have bought a skin care product because of ads or influencer sponsorships, per Appinio.

But it also doesn鈥檛 have an unlimited amount of money to spend on advertising. 鈥淲e had to get really thoughtful of supporting our retail business in a way that isn鈥檛 bound to aggressive [ad spend],鈥� said Alfieri.

Gen Zers are ready to spend. The majority will be adults in 2023, meaning increased spending power. And they rely heavily on digital when making purchases: Gen Z will surpass Gen X in the number of US digital buyers by 2025, per our forecast.

It has an annual run rate of about $10 billion now, which is actually slightly ahead of what we had forecast for TikTok's ad revenues in 2022. And Meta also said that about 75% of their advertisers are now also using Instagram Reels. It also has a strong influencer hold. Instagram is the top influencer marketing platform.

Nearly half (49.4%) of US social media users said that influencer or creator content has prompted them to make a purchase on social media, per our March 2024 survey. Shopping via DMs is still a nascent activity in the US, but that鈥檚 likely more due to a lack of functionality than interest.

In contrast, mcommerce spend per mobile buyer will fall for a second consecutive year (-0.7%) in 2023. That reflects the wider squeeze in spending in the UK as the cost-of-living crisis continues鈥攁nd means all the growth this year will come from increased adoption, not spend. However, spend will bounce back into growth next year.

Another eventful year is on tap for retailers as inflation forces consumers to prioritize basics, supply chain snarls continue, and customer loyalty wanes. Retailers that cut costs or add new revenue streams鈥攁nd provide frictionless customer experiences鈥攚ill prevail.

US ad revenue growth will hit 8.8% this year on LinkedIn for a total of $3.95 billion, and will accelerate in 2024 to 15.1% growth, per our forecast. Job insecurity is sending young users to LinkedIn, while tight budgets are keeping B2B advertisers focused on LinkedIn, where they know they can target the right audience.

That's my problem with influencers is influencers have a big audience and they're always broadcasting out to that audience, but that audience may or may not be in the market for a new bank account. So why are influencers a valuable tool for this? Tiffani Montez:. I would say influencer are a valuable tool just given the amount of trust that Gen Zers place on influencers.

Social media users trust and enjoy influencer content. Canadian respondents liked influencer content 2.5 times more than they did brand content, according to a September 2021 survey by market research panel Caddle. Almost two-thirds (64%) followed influencers because they liked the content, and 41% followed to learn about new products.

TikTok is democratizing the influencer game. 鈥淲hat TikTok does really nicely is peer-to-peer marketing. It feels much more like a community recommendation, so people are much more open to then trying those products,鈥� said Perkins.

Today's story is a May 17th one from The New York Times titled For Gen Z, Playing an Influencer on TikTok Comes Naturally. Young people are unsurprisingly changing social media as they have since social media started, and Gen Z influencers are reshaping marketing strategies, driving cultural trends and influencing younger audiences, specifically on TikTok.

No one expects to decrease their social media spending. Our take: Although US physicians were the target in the Sermo/LiveWorld survey, we expect we鈥檇 see similar results from a global canvas of doctors鈥� social media usage. For younger patients, seeking medical information online comes naturally.

On today's episode, we discuss why the US is considering a TikTok ban; where influencers, users, and advertisers will go if there is one; and how marketers can prepare. "In Other News," we talk about what Meta's latest job cuts say about the company and what its plans look like for a Twitter rival. Tune in to the discussion with our analyst Jasmine Enberg.

Meanwhile, new apps will provide marketers with other avenues to reach users, such as organic and influencer marketing.

They need ways to stay in the spotlight, and they need other ways to keep revenues up. And I think that's why we're seeing a lot of celebrities boosting their own CPG items right now. Like the Vanessa Hudgens' Cali Water. Blake Droesch:.

On today's podcast episode, we discuss what to make of Google delaying the deprecation of third-party cookies (again), what was behind its most recent ad revenue growth, if it can defend its search business from a wave of AI, and what stands out about YouTube's recent performance. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.

The trend: Gen Z isn鈥檛 afraid to spend and members of the generational cohort are increasingly able to do so as their buying power increases. Roughly three in four Gen Z consumers would rather feel fulfilled now than save for the future, per an Intuit survey.