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In Latin America, people from nearly every country dreamed of becoming YouTubers or social media influencers. Plateauing wage growth has left many searching for ways to increase their earning potential鈥攐n platforms like YouTube鈥攊n exchange for ad placements. Latin America is a bright spot for sub OTT growth, despite macroeconomic challenges.

Okay, now I will share my social media trend that has influenced products and marketing, which is brands expanding their shade ranges as a result of influencer pressure or encouragement. This isn't new.

And younger consumers are open to buying scents endorsed by celebrities or key opinion leaders (KOLs), and they make purchases based on factors such as bottle design and packaging. To see the full forecast, click here. What it means for luxury marketers. Luxury fashion brands should invest in driving upper-funnel awareness through digital channels in China, prioritizing video for reach.

There's an athlete who's upset that people are spending more time figuring out if they're going to win money or not. Then, there's the whole angle around if you think about Kim Kardashian and crypto and can you have a superstar on a gambling ad that's going to impact the way you think about what you're gambling on, and then you're going to be upset about it?

You can hang out with Sara Lebow tomorrow for the Behind the Numbers: Reimagined Retail show, where she'll be speaking with analysts Sarah Marzano and Zak Stambor all about the role influencers play in back-to-school marketing and what this year's back-to-school season is telling us about the upcoming holidays.

In another survey they said that rather spend money on life experiences now than save up for retirement.

Yeah, samples, according to Bolt Data, are the second biggest influencer for U.S. beauty consumers, to actually purchasing after price for Gen Z. 46% of people consider samples to be an influencer to buy for the overall public. That's 37% in the U.S., so samples are huge.

They must differentiate themselves through unique content, exclusive offers, and collaborations with influencers (also known as key opinion leaders, or KOLs, in China). The growing role of Douyin in consumer journeys offers both opportunities and challenges for retailers and brands.

So that's all going to lead to more out-of-pocket spending for consumers reflected through higher insurance premiums, more denials, which puts patients on the hook for an increased amount of what they owe. And then more spending on drugs. We're seeing the craze of GLP-1 weight loss drugs.

Yeah, I mean, we've been covering the story a lot about publishers laying off, journalists struggling with their site traffic since the pandemic surge, and contending with how search traffic is changing and how that's impacting their portions of revenue, dependent on ads.

Pinterest accounts for over 2 billion in US ad revenues right now. They make up more than 3% of US social ad revenues in the US. Not a small number. Would an Amazon acquisition of Pinterest ever be allowed to go through? Max Willens:. That's a good question. Lina Kahn is definitely someone who scrutinizes these kinds of deals much more closely than her predecessors did.

Oh, no, I think it seems both harmful to the child influencer and the children seeing it. I have the same concern about child influencers that I do about child actors. It raises questions about the workload and the potential for exploitation. And we don't have laws in place for child influencers the way that we do for child actors.

What are other ways that these high-end luxury retailers are getting younger consumers who don't have that spending potential yet into their brand? Sky Canaves:. Well, a big one that a lot of brands are investing in is beauty and having their own line of beauty products. So in the past couple of years we've seen major brands like Prada, Hermes, and Valentino launch beauty lines.

A lot of that is creators or influencers with their affiliate links, who have Amazon stores. I think Amazon is boosting its emphasis on creators and working with them to try and become more of that. If it's getting the traffic from TikTok without having to build its own TikTok like platform, that also works. Sara Lebow:. Yeah, back to Temu.

But most sales growth is now coming from increased spending by existing buyers rather than spending by new buyers. Facebook Remained the Social Commerce Leader. Every platform except TikTok and Snapchat experienced a decline in buyers between 2021 and 2022.

I think you pointed out a really important part for marketers as well that is also mentioned a little bit in the report, is when you were talking about influencers. And brands are using influencers more and more to leverage, I mean, the trust that they have with the audience to also bring across their message.

Ad revenue is also down 60%. She was citing Pathmatics, some numbers by SensorTower. Story two. "Pinterest's Q4 revenues missed analyst expectations, and the company gave a weak forecast for the current quarter," writes Jeremy Goldman again. The platform made nearly $900 million in revenue. That's up 4% year-on-year in Q4.

When you think about influencers now that is basically tiktoks domain more than it is YouTubes and that was not the case a few years ago when you think of how-to videos, which was also something that YouTube essentially invented and owned that is now tiktoks domain.

As well as people at home they've got lower electricity costs, lower gas prices for their own homes and that means more discretionary income that they're able to spend on travel. So with that, they may see more opportunity to go out.

On today鈥檚 podcast episode, we explore the problematic relationship between credit unions and Gen Z. 鈥� In our 鈥淗eadlines鈥� segment, we discuss an article from PYMNTS.com that revealed only 4% of Gen Z consumers bank with credit unions. 鈥� In 鈥淪tory by Numbers,鈥� we consider what credit unions can do to capture Gen Zers鈥� attention while working with tight marketing budgets, and which programs have helped Gen Z consumers manage their finances. 鈥� In 鈥淎ctual CEO,鈥� we discuss with our guest CEO what she is currently doing to engage with Gen Zers at her credit union. Listen to the podcast with host Rob Rubin and Tansley Stearns, CEO of Community Financial Credit Union.鈥� In our 鈥淗eadlines鈥� segment, we dig deep on a recently published Insider Intelligence report covering our forecasts for ad spending by US banks and credit unions. 鈥� In 鈥淪tory by Numbers,鈥� we discuss how fewer mortgages are affecting banks' net interest income and what that means for their marketing budgets. We also examine Ally Bank鈥檚 increased ad spending. 鈥� In 鈥淔or Argument鈥檚 Sake,鈥� we talk about how large banks are doubling down on digital ad spending while smaller institutions are cutting their spending, which could lead to the eventual demise of smaller traditional banks. Tune in to the discussion with host Rob Rubin and our director of forecasting Oscar Orozco.

Apple's already got a quite robust ads business coming through their app store, with more than $5 billion a year in the US alone of revenue from there. So they're trying to diversify their revenue streams. They're trying to not be purely reliant on hardware. The story for years has been services, services, services, and ads are just another aspect of those services.

Leverage the platform's best in class technology and award-winning expertise in end-to-end influencer program and campaign management to your brands advantage and drive impressive results. Visit awin com slash eMarketer to learn more. Paul Verna (00:26):. The whole point of streaming was to get people away from paying for things they're not watching.

It's going to spend a billion dollars, or north of a billion dollars, on content. And because of the visibility that they have into what people watch, what kinds of services they use, they can spend money in a way that's smarter, not harder. They don't have to just spend a crazy amount using a siloed vision of what people like to watch.

Unlock the full potential of the creator economy with a win's influencer management solutions and partnerships. Leverage the platform's best in class technology and award-winning expertise in end-to-end influencer program and campaign management to your brand's advantage and drive impressive results. Go to awin com slash eMarketer and hit the get started button today. Jeremy Goldman (00:28):.

So it's not necessarily something overt that he takes away, but rather those inferences from conversations around consumer sentiment and spending. Sara Lebow:. Did he see a change from this year to last year? Zia Daniell Wigder:. Yes. Yep. He said last year there was quite a lot of conservative spending on the event.