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Roblox introduces immersive video ads to capture Gen Z's attention: New ad format expected to boost brand engagement and user actions.

So I'm going to go with digital gaming. Of all the kids on the internet, half of them are playing a digital game, and so I think it's really interesting because Gen Z is currently the leading generation, right, even compared to millennials, which are so much bigger than them. Gen Z is like, it's one of the few areas where Gen Z has a higher level of penetration and size.

Takeaway: The UK leads Western Europe in time spent on online TV/streaming, gaming, and broadcast TV. Only the US beats the UK in time spent on broadcast TV. Sources. CB Insights. Cointelegraph. Federal Reserve Bank of Kansas City. Financial Conduct Authority. Financial Times. Finextra. FIS. HM Revenue & Customs. J.P.Morgan. Lloyds Bank. Office for National Statistics. Paysafe. UK Finance.

They had one for gaming, one focused on pets, and now they're going to have one on beauty. And so these targeted events really make a whole lot of sense because you can just push brands to pay for retail media dollars while also providing some lift in terms of sales. Marcus Johnson (07:00):. Jeremy, what'd you make of that?

Now that's changing with the likes of the chimes and Navarros and these sort of neobanks who have done a good job of bringing in third parties, but the traditional community financial institutions will really have to start amping up their digital game to start delivering those kinds of third party services to really benefit from this. Rob Rubin (16:46):.

It allows access to numerous applications including immersive virtual worlds, gaming, social media, music streaming, and finance. The biggest difference between Web3 and its predecessors lies in decentralization: It is jointly operated by multiple players instead of being controlled by central authorities, such as Google or Microsoft in the current version of the internet.

But if I can just pick up on something you said there, Ethan, about these Gen Zs who are gaming online and on social media, a lot of that adjacent stuff is what's feeding a lot of this sporting interest. So I have two sons who like football and they like gaming. I don't know if you folks have all heard of FIFA, it's a console game, a soccer game, the biggest in the world.

A generation that will not know a world without AI, gaming, AR and streaming. But folks, is it time to make space already for Generation Alpha? Suzy Davidkhanian:. I don't think it's ever too early, right? Brands need to really understand who the up and coming consumers are so that they can get ready to welcome them into their space.

Gen Zers鈥� influence on banking will begin to emerge as more than 4 million of them per year become mobile bankers through 2026. Banks must adapt to provide the services these digital natives demand.

The Global Media Intelligence Report is a concise, detailed compilation of data and insights about internet users鈥� traditional and digital media usage in 44 key markets worldwide. With very few exceptions, this 2022 edition covers the same range of metrics we featured in 2021, and the consistency of GWI鈥檚 methodology enables us to offer precise year-over-year (YoY) comparisons.

And then the final 20 I'm going to give to retail, which was something that they talked about a little bit on the call me didn't share how much China specifically was contributing to revenue this quarter, but it did say that it was included in the 41% growth from the APAC region, which was primarily commerce and gaming.

But to grow, providers will also diversify into less-penetrated verticals, including gaming, healthcare, and entertainment venues. Here鈥檚 how verticalization will play out:. Providers Take 2 Approaches to Verticalization. Partnerships with specialty software firms, including independent software vendors. For example, Oracle鈥檚 Food and Beverage Payment Cloud Service leverages Adyen鈥檚 technology.

So Americans still spend twice as long watching traditional TV as they do watching SVOD services, think Netflix, think Hulu, Prime Video, and they spend twice as long watching traditional TV as they do with either digital audio, digital gaming, digital video, as well.

US internet users spend more time listening to digital audio than they do streaming video, using social media, or playing video games. Their ability to listen to music while doing something else plays a significant role. Music complements and accompanies people鈥檚 activities more than many other types of media. Who Is Listening?

We've seen try and build out the Metaverse, which is through gaming, which I think is where that area shows the most promise. Sky, can you give us another creative way a toy company is getting people to buy their toy? Sky Canaves:. So, this one also relates to what Carina was talking about and it's personalization.

Our definition focuses solely on ads delivered digitally to TV sets via their own internal internet capabilities or the external capabilities of connected streaming devices, Blu-ray players, or gaming consoles.

It comes second to North America when factoring in all CTV devices鈥攍ike Roku, Amazon Fire, gaming consoles, etc. YouTube will have more viewers in Latin America than Facebook will have users by 2025. In Latin America, YouTube is to digital video as Facebook is to social media, but the streaming giant has lived in Facebook鈥檚 shadow over the past decade.