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How we got here: Like for competitor Mytheresa, 2024 has been a strong year for Revolve, despite the headwinds affecting other premium and luxury ecommerce businesses. Using AI in targeted marketing helped raise conversions, said co-CEO and co-founder Michael Karanikolas.

Because if you're on a Costco property, you're most likely a Costco shopper, but not the category shopper. Depends on if they're onsite or offsite. But then there are the ones that they're trying to win back, which are the lapsed customers. Then there are the ones that they know have left, recently left, or are in the process of leaving and all the signs are pointing towards that.

A notable shift: Users鈥� sudden moves to Chinese social media app RedNote is the most surprising development. Owned by Shanghai-based Xingyin Information Technology, RedNote is a TikTok clone that allows users to share videos, post pictures, and access shopping features. RedNote was the most downloaded free app on the US Apple App Store and on Google Play on Tuesday, per Appfigures.

While Alipay has a huge following in China, its presence in other parts of the world is more limited. Alipay has about 1.3 billion users worldwide, per Enterprise Apps. But 900 million of those users are in mainland China. To accelerate growth, Alipay is looking globally, with Alipay+, its cross-border arm, playing a key role.

Temu-style shipping: Target is testing a factory-direct shipping model that allows suppliers to ship directly to shoppers. The model closely resembles the strategy used by Temu and Shein to keep prices low.

While Argentina is opening its economy to foreign businesses, Brazil and Mexico are taking steps to curb the growing popularity of Asia-based ecommerce platforms like Shopee, AliExpress, Shein, and Temu. Argentina eliminated tariffs on international ecommerce purchases up to $400 for personal use and raised the tax-exempt purchase limit from $1,000 to $3,000 in December 2024.

Our annual report on ecommerce in Canada highlights our most recent forecasts for all flavors of retail, including brick-and-mortar, digital buying, and mobile commerce.

Amazon took legal action against more than 150 bad actors across the US, China, and Europe in 2023. In late October, the retailer and Google filed parallel lawsuits against Bigboostup.com, a site that reportedly sold fake product reviews for Amazon listings and fraudulent reviews for business listings on Google Search and Maps.

From retailers drawing shoppers in-store by leaning on creator content to the emergence of livestream ecommerce influencers and the potential consolidation of retail media networks, our analyst-led predictions offer a glimpse into the future of shopping and advertising. We explore each, weighing the arguments for and against their likelihood in shaping the year ahead.

One other thing on this I thought was really interesting, 40% of all shopping in China is done on a mobile phone, of all shopping, total retail, not just the online portion. 40% of all shopping done on the mobile in China versus 7%. Just 7% in America. That makes sense.

How companies with ties to China, like Temu, Shein, and TikTok, are influencing US ecommerce. Shein claims it recorded its highest profit ever in the first half of the year. 3 retail rivalries that aren鈥檛 Amazon vs. Walmart.

Beyond the chart: China is absent from this ranking as its social users are on TikTok鈥檚 sister app, Douyin. This year, Douyin鈥檚 penetration among social users in China will be 77.4%, far higher than TikTok鈥檚 penetration in any country, per our forecast. Douyin is also a retail powerhouse in China, but TikTok users in the US have been slower to adopt social commerce.

China-based Butterfly Effect released the advanced Manus AI agent; OpenAI launched new tools to create custom agents; and Amazon Web Services (AWS) reportedly created a group dedicated to agentic AI. But Signal president Meredith Whittaker put a damper on the momentum surrounding agentic AI.

Its Old Navy label gained share with lower-income shoppers in Q4, while Gap won over middle- and high-income consumers.

Temu burst onto the US retail scene in September 2022, winning over shoppers with ultra-low prices and aggressive ad campaigns. But while its initial growth was fueled by new customers, its long-term success is now driven by repeat buyers.

The recent relaxation of Chinese tariffs could result in added spending to categories that initially made cuts. Early earnings reports aren鈥檛 encouraging. In the past month, YoY ad revenue declines were reported by NBCUniversal (7%), Paramount Global (19%), and Warner Bros. Discovery (8%). Live sports were an exception: Disney鈥檚 US sports segment received a 29% increase in ad revenues.

Best Buy is bracing for potential price hikes due to tariffs on China and Mexico, with CFO Matt Bilunas calling consumer reaction the 鈥済iant wild card.鈥� He added: 鈥淎 lot of price increases are potentially coming throughout the year, and consumer confidence is showing signs of weakness.鈥�.

Younger audiences feel 鈥渢he ads and product reviews they get on social media [are] more influential on their purchasing decisions鈥� compared with ads seen when watching traditional entertainment, Deloitte vice chair of US technology, media, and telecom China Widener said in an interview with The Hollywood Reporter.

On today's podcast episode, we discuss the most important retail trends we're watching in 2024: How retailers will try to compete less with Amazon online, how China's influence will shake up online shopping in the US, and buying retail media networks. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analysts Sky Canaves and Blake Droesch.

When YouTube is used as part of a wider ecommerce strategy, it performs well. A future where YouTube Shopping is a core consideration might not be far away. Sources. Business of Apps. Channel 4. Comscore. Influencer Marketing Hub. International Olympic Committee. Ofcom. Podnews. Semafor. Spotify. Streamcharts. YouTube. YPulse.

For instance, roughly $10 billion of Meta鈥檚 revenues from ads served in the US comes from brands outside the country, primarily from China, according to industry analyst Brian Wieser. And a good portion of those revenues comes from Chinese retailers.