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Connected TV (CTV)鈥檚 digital DNA and ability to target specific audiences has catapulted its popularity among advertisers. Learn why a wide variety of advertisers, including direct-to-consumer brands, are using CTV ads to reach streaming viewers and drive measurable results.

The company recently opened its marketplace to US merchants, removing its invite-only requirement in the hopes of decreasing its reliance on imported goods. Where is spending going? The Black Friday bidding war has driven up ad prices, mirroring the dynamics of political ads on social media and TV earlier this year.

Approaches to audience can vary depending on the product, but a good social media team should be able to figure out what works. 鈥淚t's about being very flexible, and really just understanding what's resonating and kind of just testing,鈥� Jamison said. Influencer marketing spend is still growing by double digits in the US. We forecast it will increase by 16.0% to reach a total of $8.14 billion this year.

But given that those goods鈥攁longside consumer electronics鈥攖end to be one-off purchases, the trade-in program as it currently stands is unlikely to foster a broader retail recovery, particularly in light of the country鈥檚 property crisis, unemployment problem, and potential trade war with the US.

In short, deregulation is good news for companies investing in AI and generative AI. But Trump may perceive many of the leading AI companies, including OpenAI, Google, Microsoft, and Meta, as having liberal biases. Increased AI regulation could be a way to target these companies. This was originally featured in the 蘑菇AV Daily newsletter.

Alphabet's Q1 earnings soar past expectations with $80.5 billion revenue: AI leadership and strategic digital services drive a 15% year-over-year increase.

So if you think about retail, e-commerce sales, just the number of people buying goods on the internet that is continuing to grow really, really healthily and the sheer volume of goods that people buy online now is really, really pretty large and pretty impressive.

Affiliate marketing is getting a fresh look from advertisers that want to boost ecommerce businesses and create more direct digital connections with customers.

Looking at the third party line item, in Q2, third party seller services accounted for 60% of its online shopping line item. 60% of that line item. In 2019, it was close to 35. So online seller services in terms of if you stack it up side by side with their online stores, net sales, it used to be 35% a few years ago. Now it's close to 60%.

Early results from Privacy Sandbox tests aren鈥檛 good enough to quell speculation of another stay of execution for third-party cookies. In Q1 2023, Google鈥檚 ad platforms conducted an experiment to assess the effectiveness of privacy-preserving data signals on interest-based audience targeting.

There are plenty of good options. Big players like Netflix, Disney+, HBO Max, and Hulu either have pivoted or are pivoting to ads. But there are other ad opportunities. Around 10% of CTV ad spend share will go to Roku next year, and 84% of US TV viewers consider The Roku Channel to be of high value.

Chime: Remember when we told you about the importance of a good non-branded keyword strategy? Chime鈥檚 really good at that. Besides its SEO strategy, this fintech has a holistic approach to content鈥攊ncluding a well-organized blog, a vibrant social media presence, and an affiliate program.

Ellison said it sounded like a good deal. New caretakers: If Microsoft or Oracle takes over, the buyer would likely oversee TikTok鈥檚 algorithms, data collection, and software updates. TikTok has run its data through Oracle servers since 2020, so infrastructure changes would be minimal.

This is good news for advertisers and could lead to additional investment in connected TV advertising. 鈥淩egardless of each company鈥檚 motivation, the convergence of SVOD CPMs around a down-to-earth mean should spur growth in ad monetization,鈥� according to Verna. This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

If you鈥檙e trying to appeal to Gen Z, 鈥渉ire Gen Zers,鈥� said Jennifer Quigley-Jones, CEO and founder of influencer marketing agency Digital Voices. Whether making social media content for brand-owned accounts or working with influencers, marketers that want to sell to Gen Z need to work with Gen Zers.

However, communication about AI guidelines and use cases is a barrier鈥�35% aren鈥檛 sure what type of work AI technology is good for. Good enough?

In today鈥檚 episode, host Bill Fisher is joined by analysts Paul Briggs, Paola Florez-Marquez, and Minda Smiley to discuss the role that social media platforms are being asked to play in protecting children online. Is regulation, and subsequent heavy fines, about to force them to get more serious about this?

You can tune in tomorrow to listen to the Reimagining Retail show, where our host Sara speaks with Ariel and Jeremy about where impulse buying fits online.

But in some categories鈥攍ike sporting goods, hobby, books, music, and video; computer and consumer electronics; and apparel and accessories鈥攊t鈥檒l account for almost half of sales and be a primary ad channel for advertisers. Advertiser Activism Gains Momentum. Advertisers hold publishers to account.

At the same time, it鈥檚 looking to bolster its appeal to Gen Zs, who tend to favor chicken over beef and are less likely than other generations to see fast food as a good deal.

Online purchases will account for a growing share of total US retail returns.

And that's really where the mobile app and having a good app that helps bridge the gap between online, in store can help with the consumer behavior tracking. But until retailers have a way of really having that 360 view of the customer and that's finding the right organizational ways of getting their data together, it'll be really hard. Sara Lebow:.

But I just don't see that impacting the health of the digital ad market, which is quite strong. I mean we're forecasting 12.5% growth in the digital ad market in the US next year, which is quite big in terms of a growth factor when you consider that it's already building from a large base. Marcus Johnson (19:21):. Yeah. Paul Verner (19:22):.