Pay TV households are households with a subscription to a traditional or digital (vMVPD) pay TV service. Traditional pay TV services include cable, satellite, telecom and fiber operators, multiple system operators (MSOs), multichannel video programming distributors (MVPDs), and major TV broadcast and cable networks.
In September, Pluto made its named debut on Nielsen's The Gauge, a monthly scouting report that assesses the status of the US TV landscape. Nielsen only identifies services by name if they make up 1% or more of total TV usage in a given month, which Pluto TV accomplished in September, outpacing competitors like The Roku Channel, Tubi, and Xumo to become the first FAST service to do so.
And in the fight for consumers鈥� time and wallets, streaming platforms will employ numerous strategies, including diversifying subscription models, producing premium original programming, and securing rights for live sports. Linear Audiences Are More Addressable Than Ever.