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The US retail giant has opened up its third-party marketplace and invited sellers from China, Canada, Japan, the UK, and other countries to join. It now offers around 400 million SKUs from marketplace sellers—up from about 75 million pre-pandemic.

It's kind of similar to Japan in that respect. Those are countries that just haven't so wholeheartedly embraced those activities and that will be very much why some of them are coming up as laggards. Paul Briggs:. Yeah, it's interesting to look at, if you look at the Asian regions, there are some distinctions there that I wanted to call out.

It is Japanese inspired. It is really about sustainability. They have cafes, they have a subscription service, they have different sort of health and wellness offerings I guess maybe depending on the cafe you go to. And they also sell snacks. And I saw it, I went in, it's very inviting and they're like, "Do you want to join the program?" And I was like, "Sure, how do I do that?"

Let's compare a couple of markets, let's say Japan and Indonesia. So, we are looking at a couple of factors, like demographics. For example, in Japan, those in the population that are under 15, the ratio is 11.6%. Versus in Indonesia, that ratio is actually around a quarter, 25%. So, there's a huge difference there in terms of younger portion of the population.

Meanwhile in China and Japan, tipping is perceived as offensive. So be careful with misplaced generosity there if you don't want a rebuke. So how close do we get to 20% the rest of the group here? I admit I don't do 20%. Carina Perkins:. I'm a 10-percenter, I admit. Bill Fisher:. Yeah. Paul? Paul Briggs:.

We have all these terms when you're TV and OTT and so on because that affects how the advertising is bought and distributed. So TV can mean linear or it can mean streaming, it's just completely different. But to a consumer, no consumer is saying, I'm going to watch OTT or I'm going to fire up my linear TV and watch a cable network, no one says that.