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Yesterday鈥檚 Chart of the Day: Beauty and the inflation beast.

Gen Zers鈥� spending power is increasing, and their shopping habits are unique. But don鈥檛 overcompensate on marketing to Gen Z and lose older generations in the process. More like this:. Social Video Ad Spending Forecast 2023. Building a successful ad campaign in 5 charts. Is the celebrity beauty brand boom bust? In case you missed it: Card knock life.

Among Gen Z, 19% say they primarily discover beauty products on TikTok. Vibe check: TikTok is converting users into shoppers with rapid speed. The app puts entertainment and shopping in the same place, offering users the same magical shine of going to the mall in the 鈥�90s. Despite rising inflation, ecommerce will continue to go viral on TikTok. 3.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss whether TikTok Shop will face the same challenges as Instagram's social commerce efforts, how much Amazon's partnership with Meta's social media platforms will affect TikTok, and if TikTok Shop is ruining TikTok. Then in a newish segment, "Loyalty Point, Counter Point," we discuss whether Instagram or TikTok has a better overall ecommerce experience. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Blake Droesch.

More Chart of the Day:. 6/29 - Beauty and the bucks. 6/28 - Corner the marketplace. 6/27 - Where Gen Z buys. 6/26 - The CTVerse. 6/23 - Amazon on display.

More Chart of the Day:. 9/6 - Retail media closes the deal. 9/5 - Beauty researchers bypass department store. 9/1 - Gen Z鈥檚 big grocery search. 8/31 - Our Amazon power rankings. 8/30 - TikTok's time takeover.

Retail includes mail order/catalog, restaurants/fast food, drugstores, retail stores, cosmetics stores, and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise.Less.

Dig deeper: Check out our Retail & Ecommerce Briefing鈥檚 take on Cyber Monday sales. This article originally appeared in Insider Intelligence's Payments Innovation Briefing鈥攁 three-times-weekly recap of top stories reshaping the payments industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily. Are you a client? Click here to subscribe.

Also in January, Soumya Donkada, Unilever鈥檚 head of digital, media, and ecommerce for beauty brands, called for retail media networks to adopt measurement standards. Despite measurement challenges and growing competition in the space, retailers see plenty of upside in leveraging their first-party data through media networks.

The medium is also capturing an increasing percentage of digital audio ad dollars, as skincare brands, mattress companies, mental health startups, and others vie to convert listeners into customers. More like this:. Report: US Digital Ad Spending by Industry 2022. Article: What鈥檚 next in ecommerce growth?

How beauty brands can use TikTok to reach Gen Z, BIPOC, and more consumers. 4 misconceptions about social listening and how to get it right. Yesterday鈥檚 Chart of the Day: TV 馃�� retail media. Methodology: Data is from a March 2023 YouGov study as cited in company blog. 6,809 US adults ages 18+ were surveyed online during February 22-23, 2023.

Media and health and beauty brands posted the most on TikTok in 2022, while alcohol and food and beverage brands brought up the rear. Subscribers to Industry KPIs can see industry engagement rates for all four platforms, as well as YoY trends. KPIs are included for 14 industries:. Alcohol. Fashion. Financial services. Food and beverage. Health and beauty. Higher education. Home decor.

Beauty stay relevant when marketing to Gen Z. The beauty industry booms because its customers are headstrong, loyal, and social. More Chart of the Day:. 7/19 - Social B2Butterfly. 7/18 - Top 10 countries on Threads. 7/17 - $600 billion ad question. 7/14 - AI and market analysis. 7/13 - Don鈥檛 fear the AI.

Square deepened its verticalization efforts, adding more restaurant, healthcare, and beauty and wellness tools, among others. Square also launched Square for Franchises in Q3. These vertical solutions are paying off: Gross profit from the vertical POS solutions increased 29% YoY. Banking.

Offline services are a largely untapped payment value opportunity for BNPL providers: We forecast in-store commerce will make up 85.0% of total US retail sales in 2022, but only 7.4% of US adults used a BNPL service for an in-store purchase between July and August, per the August 2022 Insider Intelligence Ecommerce Survey.

That鈥檚 not the case, because haircuts, makeup, and cosmetic surgery boost your personal life as well as your business. Rule of thumb: If it鈥檚 suitable for everyday use, it鈥檚 not a writeoff. Lifestyle influencers can write off clothing hauls or home decor. Just because personal items are on display to an audience, doesn鈥檛 mean you can write them off. (See rule of thumb above.).

The move, which dovetails with the brand moving into beauty in 2014 and its launch of pet and kids categories in 2022, is the latest step in its bid to become a 鈥渃omplete lifestyle luxury accessories player,鈥� CEO Alexis Mourot told WWD. Does it make sense?

Prime Big Deal Days exceeded Amazon鈥檚 expectations: While shoppers focused on cheaper essentials, the retailer showcased its supply chain capabilities.

YouTube keeps rolling out shopping tools: The latest update enables creators to make the shopping button appear at relevant points in their videos.

Toy sales will continue to grow as retailers like Macy鈥檚 and Target make the category a larger part of their assortment via shop-in-shop partnerships with Toys R Us and FAO Schwarz, respectively. Delta expects sales to grow by up to 20% in 2023 as travel demand stays strong despite economic pressures.

More Chart of the Day:. 9/7 - Influential social spend. 9/6 - Retail media closes the deal. 9/5 - Beauty researchers bypass department store. 9/1 - Gen Z鈥檚 big grocery search. 8/31 - Our Amazon power rankings. Note: Respondents were asked, "How much are you planning on relying on attention-based metrics in your media strategy in 2023? Attention metrics will be part of:..."

According to Enberg, the top product categories across all platforms are apparel and accessories, beauty, and books. Don鈥檛 be alarmed: Earlier this month, Instagram made headlines with the news that it was shutting its shopping page and refocusing its efforts on initiatives that drive ad revenues. Many interpreted that as a move away from social commerce, but that鈥檚 not the whole story.

Gen Z beauty buyers are price-conscious, but less so than older consumers. 3 ways retailers like Walmart, Target, and Costco use private label to keep costs down, build brand loyalty. How retailers like Sephora, Nike, and Amazon bridge the digital-physical gap. Back-to-school lessons from Walmart, Target, and Amazon.

As it grows and providers diversify for growth, the mix is shifting: Apparel and beauty merchants鈥� combined share of BNPL volume has dropped from 80% in 2019 to around 59% last year, per the Consumer Financial Protection Bureau (CFPB)鈥攚hich we expect to continue.

More Chart of the Day. 7/12 - B2B鈥檚 LinkedIn the chain. 7/11 - Just in Prime. 7/10 - Prime expectations. 7/7 - Gen Z鈥檚 mind over matter. 7/6 - Beauty on a budget.