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Saks launches retail media network amid slowing sales: The ecommerce retailer is billing its offering as a unique opportunity to connect with luxury shoppers.

On today's episode, we present our first-ever live recorded podcast segment of "Behind the Numbers Reimagining Retail," recorded during our "Attention!" summit. In the episode, hosts Sara Lebow and Marcus Johnson quiz our vice president of content Suzy Davidkhanian against her retail team鈥攁nalysts Sky Canaves, Blake Droesch, and Zak Stambor鈥攊n a game show focused around consumer shopping behavior, how people perceive resale value, and whether folks want to use AR to shop.

If compounded tirzepatide wasn鈥檛 a problem for Lilly, it wouldn't be sending cease-and-desist letters to telehealth companies, medical spas, and others that are selling the copycat versions. Lilly also wouldn't be selling a new form of Zepbound at a discounted price if it wasn鈥檛 feeling the impact of the compounded GLP-1 market.

This has the potential to become a truly innovative form of advertising鈥攃ombining first-party retailer data with premium video and seamless ecommerce integration. Fast-moving consumer goods (FMCG) brands have the most to gain through shoppable media formats on CTV.

The news: Soumya Donkada, Unilever鈥檚 head of digital, media, and ecommerce for beauty brands, restated the company鈥檚 intention to find a post-third-party-cookie measurement solution in an interview with Insider and reiterated the consumer giant鈥檚 call for retail media networks to adopt a set of measurement standards to aid advertisers.

And 19% came from health and beauty cards. Why this matters: Bread was known for its focus on specialty apparel and department stores. But with T&E now its largest spend category, its diversification push is paying off. This mix of spend categories can help protect Bread from even steeper sales decreases. What else is Bread thinking about?

Ad spend is growing fastest in beauty and personal care. US retail media ad spend on beauty and personal care grew 38.1% YoY in Q2 2024, faster than any other category. However, that percentage is down from 48.1% YoY growth in Q1, per Skai. Sports and fitness saw the largest decrease in retail media ad spend, down 10.2% YoY in Q2.

Dupes gain steam as shoppers seek middle ground between fast fashion and luxury labels: Quince and Italic are among the brands poised to benefit as shoppers prioritize affordability.

Healthcare is expensive but necessary, leaving many consumers to look for financing options: Almost one-third (32.3%) of BNPL users have purchased a health or beauty product using installments, per a 2023 PYMNTS survey. And it鈥檚 becoming more widely available in the industry.

Toiletries and cosmetics is another one that is perennially strong.鈥�. CPG is second to retail in share of US digital ad spend, at 16.5%. Food industry ad spend growth steeply dropped from last year (5.4% in 2024 versus 19.6% in 2023), per our forecast. Toiletries and cosmetics is helping make up that loss with a 19.2% increase in 2024. 5. Media and entertainment drops to the bottom, at 2.7% growth.

LVMH fell short in Q3 as Chinese consumers鈥� pessimism hurt sales: The luxury conglomerate missed revenue expectations as economic uncertainty caused shoppers to pull back.

Amazon鈥檚 website is by far the most visited ecommerce site by unique monthly visitors in the US, per November 2023 Similarweb data.

Ecommerce hasn鈥檛 overtaken physical stores: An excerpt from our recent report explains how retail stores stack up against digital channels in driving new product discovery and conversions.

How we got here: Last year, Novo took legal action against five spas and clinics selling obesity drugs allegedly purchased from compounding pharmacies and containing semaglutide, asserting the unlawful and deceptive use of Novo trademarks. Now, it wants to put a stop to compounded versions of the drug being made, even when companies aren't falsely advertising the product.

The company鈥檚 Flamin鈥� Hot brand is another asset, with shoppers making nearly 400 million trips鈥攗p 31% YoY鈥攖o purchase its products in 2023. But not every initiative has panned out: Coca-Cola pulled its Spiced flavor from shelves after a little over six months, as the disconnect between the name and its non-spicy flavor profile confused shoppers and hampered sales.