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Marketers should pay close attention to product categories where Gen Zers are most receptive, like beauty. For example, 53% of female Gen Zers ages 13 to 25 bought a makeup or skincare product because of an influencer, according to the same Morning Consult survey. Sustainability and Affordability Strike a Sweet Spot for Gen Z.

The result: Charlotte Tilbury products can be found all over TikTok, but to reach more consumers, the beauty brand launched its own ecommerce app with personalized recommendations and how-to videos. The brand can also be found in Sephora, on its own website, and on Amazon. 4. Take accountability.

Brands like Rare Beauty and e.l.f. Beauty are deepening their ties to TikTok Shop, and TikTok remains one of the top three social media platforms by ad spending. The benefits of TikTok as a search platform鈥攊ts opportunities for organic product discovery and influencer marketing鈥攃an be replicated to an extent by other social platforms.

TJX is confident it can grow market share this year: The retailer鈥檚 offerings continue to resonate strongly with deal-seeking shoppers.

The big takeaway: While there are still opportunities available in D2C ecommerce, as the successful IPO of beauty brand Oddity Tech demonstrates, the lion鈥檚 share of growth in the space will come from established players expanding their ecommerce reach.

Shein is moving ahead with its public debut, taking on some competitors (like Amazon and Temu) while teaming up with others (like Forever 21). Though a brick-and-mortar footprint doesn鈥檛 seem to be a part of Shein鈥檚 plan yet, it could take a cue from other fast-fashion brands, like H&M and Zara, and establish a physical presence to engage with offline shoppers.

Conversely, Instagram's grid layout and emphasis on high-quality visuals make it an ideal platform for industries such as Consumer, Shopper, and Retail, as well as Beauty and Fashion, which benefit from a visually cohesive feed. Finance, on the other hand, ranks higher on Instagram due to the platform's ability to deliver educational content effectively with carousel posts and detailed infographics.

Gen Z shoppers diverge from the general population in terms of where they find and buy products, consumers are still into influencer-driven ads, and live shopping hasn鈥檛 taken off yet. Here are five charts to help elevate your social commerce strategy.

The issues: The state lawsuits primarily highlight concerns over TikTok鈥檚 addictive design, the impact of beauty filters on young women鈥檚 mental health, and what authorities called an 鈥渦nlicensed virtual economy鈥� via its in-app currency, TikTok Coins. Allegations of addictive design practices echo other actions taken against social media firms in the last year.

The account serves as a smaller, intimate community just for brand loyalists to connect with Saie Beauty and with each other. Get in the group chat. Next, make the conversion. Lean on word-of-mouth to do so, Zafar said. 鈥淏ecome the brand that enters the group chat鈥�because word-of-mouth is still the most resonant thing with Gen Z,鈥� Zafar said.

As a potential TikTok ban looms, brands are considering what a world without TikTok Shop would look like. I probably won鈥檛 look all that different, but there are a few places where TikTok鈥檚 absence will be felt more than others.

Compounded drugs aren鈥檛 approved by the FDA and must meet conditions to qualify for exemptions under sections 503A and 503B of the Federal Food, Drug and Cosmetic Act. Section 503A includes restrictions on compounded medications that are essentially copies of commercially available ones. When a drug shortage ends, the FDA considers that drug to be commercially available.

Non-ecommerce resale volume grew 4.3%, but ecommerce resale took a hit, declining 2.5%. Fashion online resale platform sales from companies like The RealReal and thredUP grew 1.5% this year to reach $13.10 billion, per our forecast. The 2024 takeaway: There鈥檚 momentum around resale, particularly in fashion, but it may take a while for that to equate to sales growth.

The IAB revised its retail media ad spend growth forecast from 21.8% in November 2023 to 25.1% in August 2024 due to high consumer packaged goods (CPG) and beauty spend. Retail media networks can position themselves as an attractive solution for both concerns due to their rich first-party data and growing off-site partnerships.

D2C ecommerce will continue to grow at above-average rates. But that growth will be driven by established brands selling directly鈥攏ot digitally native brands.

Most (59%) respondents to our latest ecommerce survey expressed no interest. AR, VR, and mixed reality await Apple鈥檚 entry. Meta鈥檚 dominance of the VR headset market has eroded, according to the International Data Corporation (IDC), as devices from ByteDance-owned Pico rise in prominence. The company is now walking back its big metaverse pivot.

The beauty of e-commerce is you can get so much data so quickly based on put something in market, how many people click when they land onto your site? Do they buy? Do they cross-shop? Literally where does their mouse go on the screen?

TikTok beauty creator Mikayla Noguiera was recently accused of wearing fake eyelashes in a video promoting a L鈥橭real mascara. Meanwhile, Tarte 颁辞蝉尘别迟颈肠蝉鈥� lavish influencer trip to Dubai in January sparked controversy, with many onlookers calling the event 鈥渢one-deaf.鈥�. Underlying nearly all of these reasons is the simple fact that consumers鈥� purse strings have tightened.

Mercado Libre dominates the ecommerce market in Argentina; we expect it will account for 66.5% of the country鈥檚 online sales this year. But competing with Mercado Libre on its home turf won鈥檛 be easy given Argentina鈥檚 various local and national regulations, and customs taxes that will automatically be calculated before shoppers complete their orders.

Senior manager and above brand and retailers surveyed were from companies with annual revenue of $100 million or above (including online revenue of $10 million or above) that have invested in immersive experiences from fashion (n=61), home (n=41), CPG/FMCG (n=41) or beauty (n=7) sector. The results have a margin of error of +/-10%. Obsess is an experiential e-commerce platform.

Albertsons, Costco, and Instacart are enhancing their retail media offerings. TikTok Shop reached a $1 million livestream. And three-time consecutive first place winner Walmart is developing immersive ways to shop and catering product lines to younger shoppers. Here鈥檚 our Unofficial Most Interesting Retailers List for June 2024.

Unilever is in the process of selling its ice cream unit, alongside two of its prestige beauty brands, as it focuses on its 30 biggest (and most profitable) lines. General Mills agreed to sell its North American yogurt business鈥攚hich includes the Yoplait and Go-Gurt brands鈥攖o French dairy companies Groupe Lactalis and Sodiaal for $2.1 billion.

Amazon is a direct competitor of TikTok Shop. In fact, Amazon and TikTok Shop shoppers overlap鈥攁lmost all (97%) of US TikTok shoppers have also shopped on Amazon in the past five months, according to February 2024 data from Earnest Analytics.