More Chart of the Day:. 7/7 - Gen Z’s mind over matter. 7/6 - Beauty on a budget. 7/5 - Making ad-justments. 7/3 - Summer inflation. 6/30 - CTV gains on mobile. Methodology: Estimates are based on the analysis of survey and web traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.
Article
| Jul 7, 2023
More Chart of the Day:. 6/30 - CTV gains on mobile. 6/29 - Beauty and the bucks. 6/28 - Corner the marketplace. 6/27 - Where Gen Z buys. 6/26 - The CTVerse. Methodology: Data is from a March 2023 Bankrate Survey conducted by YouGov. 2,461 U.S. adults were surveyed online during March 29-31, 2023. Of the 2,461 U.S. adults surveyed, 1,554 are likely to take at least one summer vacation this year.
Article
| Jun 30, 2023
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| Mar 31, 2024
Source: SellerApp
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| Mar 31, 2024
Source: SellerApp
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| Mar 31, 2024
Source: SellerApp
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| Mar 31, 2024
Source: SellerApp
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| Mar 31, 2024
Source: SellerApp
Ecommerce growth worldwide will pick up before tapering off. More Chart of the Day:. 9/8 - Do we have your attention? 9/7 - Influential social spend. 9/6 - Retail media closes the deal. 9/5 - Beauty researchers bypass department store. 9/1 - Gen Z’s big grocery search. Note: Respondents were asked, "How do you most prefer to contact a company to ask a product or service-related question?".
Article
| Sep 8, 2023
Longer Reels could allow creators to post different types of content, like full beauty routines and educational segments. Creators currently split content due to the 3-minute cap; a 10-minute limit resolves this fragmentation. Longer videos allow more space for advertising slots.
Article
| Sep 1, 2023
Ad interest categories (like apparel and accessories, apps, and baby, beauty, and personal care). Video interactions (to find out if your audience has watched, liked, commented on, or shared video on specific categories like entertainment or auto and vehicles). Creator interactions (to find out if your audience follows different creator categories).
Article
| Nov 21, 2022
Beauty stay relevant when marketing to Gen Z. Gen Z consumers increasingly identify as LGBTQ+. Note: Respondents were asked "Do you think that business, in general, should take a public stance on subjects that have to do with the following?".
Article
| Nov 6, 2023
Privacy risk is the biggest deal breaker for online shoppers. More Chart of the Day:. 9/11 - Customer service calls. 9/8 - Do we have your attention? 9/7 - Influential social spend. 9/6 - Retail media closes the deal. 9/5 - Beauty researchers bypass department store.
Article
| Sep 11, 2023
Some 57% of US consumers started their online shopping searches on Amazon as of Q2 2023, according to Jungle Scout. That’s more than those who started on a search engine (42%), the Walmart website (39%), or TikTok (17%).
Article
| Jul 10, 2023
Is the celebrity beauty brand boom bust? Yesterday’s Chart of the Day: (Un)diminishing returns. Methodology: Data is from the December 2022 Integral Ad Science (IAS) "The 2023 Industry Pulse Report." 356 US digital media professionals were surveyed online during October 2022.
Article
| Jan 26, 2023
More Chart of the Day:. 9/5 - Beauty researchers bypass department store. 9/1 - Gen Z’s big grocery search. 8/31 - Our Amazon power rankings. 8/30 - TikTok's time takeover. 8/29 - Instagram remains king. Note: Respondents were asked, "Which of the following types of ads do you pay the most attention to on retail platforms?
Article
| Sep 5, 2023
The majority (83.7%) of US retail sales take place in physical stores, per our forecast. The retailers that can infuse digitally forward strategies into their in-store experiences are more likely to win over consumer dollars.
Here are five charts on why the in-store experience is so key to retailers’ success and how they can use technology to create a more seamless, engaging shopping experience.
Article
| Mar 11, 2024
Audio
| Nov 29, 2023
High grocery prices are driving more consumers to purchase food and other household necessities at Dollar General; for that reason, 90% of the retailer’s new stores will be in a larger format with additional cooler space and more room for health and beauty products, as well as fresh produce.
Article
| Jan 9, 2024
Walmart’s grocery, ecommerce business powered it through another solid quarter: The retailer’s emphasis on value and convenience are helping it win market share, even as shoppers exhibit more signs of price sensitivity.
Article
| Nov 16, 2023
TikTokers are 1.6 times more likely to turn to the platform for fashion and beauty inspiration. They are also 1.3 times more likely to use TikTok for home decor inspiration. Intent to purchase: 68% of TikTokers start their shopping at least a few weeks before the holiday, the report found.
Article
| Nov 1, 2022
As UK inflation continues to surge unabated, shopping habits are in flux. Consumers are cutting back on discretionary spending, as well as switching to private labels, and shopping around more to find better deals. Our previous Analyst Take discussed how retailers should react to these trends. This follow-up will consider how different categories are being affected and share our take on retailers that are well positioned to weather the inflationary storm.
Article
| Sep 4, 2022
Target’s multipronged “stores-as-hubs'' strategy is working as stores fulfilled 96.7% of the retailer’s ecommerce orders in fiscal Q4. The retailer aims to build on that success by investing up to $5 billion to revamp its stores, open more sortation centers, and roll out larger store formats that streamline in-store fulfillment.
Article
| Feb 28, 2023
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the preferred shopping channels for Gen Z shoppers, what gets teens to buy, and which innovations in payments will influence spending. Then for "Pop-Up Rankings," we rank the top four brands that will have staying power with teens come 2025. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Blake Droesch.
Audio
| Apr 4, 2023
All community-based dermatologists seeing an average of 151 patients per week. 86% of their patients seen for medical dermatology issues rather than cosmetic dermatology. Results: Participants demonstrated increased competence in diagnosing and managing choices. They also showed practice decision improvements in the game and even in the post-assessment phase weeks later.
Article
| Jan 31, 2023
Health and beauty, as well as home decor, ranked lowest on the list, but their engagement rates were still higher on TikTok than on other social platforms. Here are 3 reasons why TikTok may be out-engaging other social platforms:. TikTok is all video: Facebook, Instagram, and Twitter are a mix of text, static, and video posts.
Article
| Aug 30, 2022