On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how to define an impulse buy and some of the challenges in sparking them online. Then, for "Pop-Up Rankings," we rank three suggestions for inspiring online impulse purchases. Join our analyst Sara Lebow as she hosts analyst Arielle Feger and director of Briefings Jeremy Goldman.
I would like to move Amazon up to number two for this month because, in addition to reporting a really strong Q4 results for last year, they basically dominated the holiday season, but, looking ahead, on January 29th, they launched an ad-supported tier on Prime Video, which essentially defaulted all of its 160 million-plus Prime viewers into an ad-supported tier.