蘑菇AV

We do not yet have podcast metrics for several large countries鈥攕uch as India and Indonesia鈥攂ut given the digital usage trends that we do know about, it鈥檚 likely that Brazil would still end up as the third- or fourth-largest podcast market in the world even if we had listener data for every country.

The percentage of adult Instagram users watching them nearly doubled throughout 2022, according to Cowen, and a March 2023 survey by Raymond James found that 44% of US internet users ages 18 to 60 use Reels, just below the 46% who use TikTok.

More than a quarter (25.6%) of US internet users will use generative AI at least monthly this year, per our forecast. Most of those users (58.0%) are using it at the office. Among US internet users, 14.8% will enter a prompt for generative AI at work at least once per month in 2023. This will grow to 26.6% in 2025. Generative AI use is spread out among generations.

And just another point, India, 40% of respondents in India used a voice assistant. So that's the number one country in the world for this type of technology. The other interesting fact from Asia, and this comes from Southeast Asia, is the rate of device ownership in this region is significantly lower than anywhere else in the world.

In previous years, the leaders in this category were India and the Philippines, so Mexico鈥檚 ascension to the throne represents a change. The country has led Latin America in music streaming and gaming since 2019, and in podcast listening since 2020. It is also close behind regional leader Brazil in online TV/streaming and print media.

In the YouGov survey mentioned above, a full third of US internet users thought the metaverse was 鈥渂eing built and controlled by Facebook.鈥�. Meta鈥檚 ability to leverage the association depends on whether it can produce鈥攐r facilitate鈥攖he next cultural phenomenon associated with the metaverse.