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For example, Walmart’s Oreo partnership that offered a limited-edition flavor exclusively to Walmart+ members made a direct appeal to grocery shoppers, with a focus on families and young adults. Grocers and cosmetics retailers can also implement free sampling programs. Sources. Bizrate Insights.

This year, we forecast Kroger’s grocery ecommerce sales will grow 14.7% YoY, reaching $15.85 billion. As this only represents 12.0% of the company’s total sales, there’s plenty of room for Kroger to grow. To ensure success, Kroger will need to raise awareness and compete for market share in areas where consumers may not be familiar with the brand, said Droesch.

The lines between the digital and physical worlds have blurred as consumers shift fluidly between shopping in-store and online. 27% of consumers say they’ll increase the amount of online grocery shopping they do in 2024, while 9% say they’re planning to do less, per 84.51˚.

JioMart dominates India's grocery ecommerce sector. It’s expected to account for 50% of the market by 2025, compared with Amazon’s 31% share, per Goldman Sachs. JioMart can encourage WhatsApp users to do more with the app than just send messages. And making the app more useful can help WhatsApp overcome adoption challenges.

The approach makes sense given that UK grocery shoppers are increasingly price-sensitive as food prices rose 12.7% last month. The situation isn’t improving as UK inflation is expected to exceed 18% in January 2023, per a new Citi projection cited in Axios. That would be the highest inflation in nearly 50 years.

But the majority of grocery shoppers at this point from this survey are omnichannel shoppers. When you look at Gen Z, 90% of digital grocery shoppers obviously also shopped in store. It was a very small single digit percentage across the board of people who are online only shoppers.

Digital coupons can incentivize buying, increase basket sizes, and introduce new customers to a brand. And they are especially important amid economic uncertainty. Scroll through our 10-slide deck for insight on what you need to know now.

Inflation will drive sales growth, but consumers are also spending more of their overall grocery dollars online.

The future of ecommerce is grocery. Historically, three categories led the US ecommerce market: apparel and accessories, computer and consumer electronics, and furniture and home furnishings. But in recent years, growth has been fueled by essential goods, including food and beverage items, personal care products, and household supplies. This shift will take grocery to the top of the four major ecommerce categories by 2026.

Even the most frequent digital grocery buyers (defined as those who make more than one online purchase per month) purchase groceries both in stores and online. But they are more likely to purchase perishables online and forgo buying certain categories in stores.

Younger generations are more likely to discover new grocery products via social media and search engines.

Nearly 20% of US grocery shoppers have used Amazon Fresh in the past year. That's according to Blake's digital grocery platform survey report. Compare that number to 60% of people who have shopped with Walmart for groceries and 50% who have used amazon.com. Blake, what's the latest with Amazon Fresh? Blake Droesch:.

US online grocery sales hit $9.6 billion in November 2024, according to Brick Meets Click/Mercatus Grocery Shopper Survey. True or false? The number of households making online grocery orders in November outpaced the previous record set amid the pandemic in April 2020?

So in the UK there was a huge growth in the amount of digital grocery buyers we saw during the pandemic, and a lot of that did also come from older generations who were too afraid to go out during the pandemic or they were trying to stay safe at home, and so they switched to online grocery shopping.

They have the largest customer base of physical store grocery shoppers. I just think that when it comes down to brass tacks, it's that very simple advantage of just having a large customer base and a large brick and mortar footprint. Becky Shilling:. A new report from Brick Meets Click that just came out backs you up on that one, Blake.

And that push to get that non-grocery eCommerce consumer to buy groceries. The only place I've ever attempted to buy groceries online from is Whole Foods because I was already a Prime member. The entire experience still proved too expensive because of how expensive Whole Foods is, which is where they're losing to Walmart, but that is the only place I've attempted that. Sky Canaves:.

So that's something that I would be looking at because it's really what makes digital groceries more affordable on the Walmart platform, If they can get enough grocery shoppers buying their products online, they're going to be incentivized to sign up for Walmart+ and then so on and so forth will be incentivized to go to walmart.com versus other e-commerce sites when they need other products 'cause they're