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For the video version, head to YouTube at insider intelligence/podcasts, or for the audio version, it's in the same places as before, Spotify, Apple Podcasts, et cetera.

But the point of those from the brand's perspective is to market themselves to Roblox's user base. And I'm be very curious to see how the FTC and trade groups respond to this little loophole that Roblox is staking out of saying, "Well, no money's changing hands." But the reality is that they're trying to acclimate their users to engaging with kind of branded content and entities within their platform.

Adam Clark Estes of Vox, in his piece, he references P2P file sharing site Napster, which made it easy to download music for free before the days of Spotify and Apple Music. Record companies were quick to say, "Not so fast," and in 2001, a federal court ruled that Napster was liable for copyright infringement.

That opens up room for Spotify, Apple, and even YouTube—which is ramping up its podcast investments—to compete for more ad dollars. —Debra Aho Williamson. Read Next. Sources. Accenture. CNET. Counterpoint Technology Market Research. Financial Times. Globant. Insider. International Data Corporation (IDC). Klarna. Newzoo. Pew Research Center. PipeCandy. PwC. Small Business Majority. SSCG Media Group.

It's very hard to track how your return on investment, et cetera, and digital audio is complicated by the fact that the leading platforms like Spotify are more interested in subscriber fee-based subscriptions than ad revenue, so they want you to pay to not hear ads.

Brand super-users and engaged app customers should help the wallet sustain ongoing growth. But it won’t increase its dominance among other wallets or draw in a significant number of new users unless an overhaul of its features and functionality takes place. But the wallet could be a powerful tool to elevate existing programs.

The video platform has invested heavily in podcasts over the past year, putting it in direct competition with audio giants like Spotify and Apple Podcasts in the race for podcasting listenership and advertising. Marketers with podcasts posted elsewhere should consider YouTube’s utility.

Andrew believes that digital advertising's next tier is in tech, retail, and streaming, but notes that advertising is not the primary business of most of these next tier [00:03:30] players, like Amazon, Walmart, Instacart, Apple, Microsoft, Hulu, Spotify, TikTok, and Netflix.