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On today鈥檚 podcast episode, we discuss why Netflix viewers are spending less time on the platform, how the free ad-supported streaming players are getting on, and how a less discussed social platform has fast become one of the places Americans spend most of their social media time. Tune in to the episode with Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, Senior Forecasting Analyst Zach Goldner, and Senior Director of Forecasting, Oscar Orozco. Listen everywhere and watch on YouTube and Spotify.

On today鈥檚 podcast episode, we discuss the next waves to hit the streaming world: which platform will emerge as the streaming hub, how will 鈥渃ontent tiers鈥� change viewer behavior and subscriptions, and can streaming maintain sizeable enough audiences for awards shows and Presidential debates? Tune in to the conversation with Director of Podcasts and host Marcus Johnson, our Senior Editor Daniel Konstantinovic, and Vice President Paul Verna. Listen everywhere and watch on YouTube and Spotify.

On today's episode, we discuss a milestone for digital video, why TV lovers still love their TVs, and the relationship between digital audio and social networking. "In Other News," we talk about how many US shoppers use their phones to pay for things at the register and how many generative AI users there are in the US. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood.

Spotify. Televisa.

They remain a sizable chunk of mobile time and have a committed user base of 17.1 million users (more than half the adult population), especially among older age groups. Mobile ad spending overindexes against the proportion of time spent with mobile. Mobile will make up 57.8% of total ad spending in Canada this year, accounting for 35.2% of media time spent.

Spotify is the last digital giant we're talking about. The audio streaming Giant recently told us that it was in good shape. It is approaching the 600 million users mark, continues to make enough money to turn a profit. But what did Spotify just offer British and Australian and next year American premium subscribers? Was it 10% off merch bought through Spotify's platform?

Companies from TikTok to Spotify have again invited creators to participate in their programming. The big picture: The creator economy is at an inflection point. As the ad industry finally embraces creators as content producers and marketing partners, top stars are turning their online success into globally recognizable brands of their own.

I mean, I think that the simple reason that you've essentially done everything that you can to get a certain subset of users to be aware of Prime in general, so to offer something that people didn't previously get. I mean, you see the same thing with Spotify with audiobooks, making inroads into somebody else's territory.

Most of us drive a connected car and connect to media鈥攖hink your Spotify app. CES, however, revealed vehicles that will amp up media in innovative ways. Heads up displays turn in-car AR into a reality. The BMW i Vision Dee displayed an AR overlay that projects images across the whole windshield. Continental and Samsung鈥檚 Harman also displayed similar versions.

Which band partnered with 7/11 to launch a branded pop-up store and curated Spotify playlist? A) Zac Brown Band B) The Fray C) Green Day D) Nickelback. 7/11鈥檚 new Slurpee flavor, 鈥淜erplunk Kandy Grape,鈥� is an ode to Green Day鈥檚 1992 album 鈥淜erplunk!鈥� Each cup also contains a QR code linking to a Spotify playlist crafted by Green Day. May 2, 2025.

Facebook and Instagram user losses will be marginal. News articles make up less than 3% of what Canadian users see in their Facebook feeds, and users tell Facebook they actually want to see less news, per Meta. Social media marketing will remain effective for brands on platforms where social connection, not news, is the primary driver of usage.

At 79.1% of the population, the usage rate in Canada ranks second worldwide among the countries we forecast鈥攂ehind only South Korea. Social media and video apps have driven mobile usage up. There are 24.5 million mobile social media users in Canada this year, according to our estimates, equal to 95.4% of social media users.

Only a minority of users (12.0%) focused their social network and messaging usage on one or two platforms. Older users (ages 55 to 64) were more likely to fall into this category, as well as lower-income and rural users. Almost two-thirds (65.5%) of internet users reported using between three and eight social networks and messaging services.

Mainstays like Meta, Google, Spotify, and Snap will return to their residences on the Croisette. There are few other events that bring together as many of the world鈥檚 top CMOs as Cannes Lions, providing ample opportunity for tech, social, and ecommerce firms to mingle with and pitch their growing (or struggling) ad businesses to the C-Suite.

On today's podcast episode, we discuss why households with no pay-TV (traditional or digital) will be the majority and if livestream shopping in America can become habitual. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Director of Forecasting Oscar Orozco. Listen everywhere and watch on YouTube and Spotify.

Digital audio service includes digital advertising revenues for local and national broadcast radio stations, satellite radio services, purely online radio stations, and streaming music services such as Pandora and Spotify; includes podcast advertising and sponsorship; includes both audio and nonaudio ad formats.

On today鈥檚 podcast episode, we discuss how some teachers think young people should be approaching GenAI, the differences between younger and older teenagers鈥� social media usage, and how engagement with digital gaming is changing. Tune in to the episode with Senior Director of Podcasts and host Marcus Johnson, Analyst Paola Flores-Marquez, and Vice President of Research Jennifer Pearson. Listen everywhere and watch on YouTube and Spotify.

Reddit, Spotify, and Apple are also noteworthy. Aside from ad industry giants like TikTok, Amazon, and Instagram, several other names stand out. Reddit will end up with the third-fastest ad revenue growth globally, a well-timed result in a possible IPO year. Spotify will perform well as it tries to right the ship after mishandling various podcast investments.

On today's podcast episode, we discuss what to make of Google deciding to keep cookies, whether a Spotify for movies service could work, if people will want to have a conversation with their newspaper, if Disney can be as addictive as Netflix, why there are more Olympic teams than countries, and more. Tune in to the discussion with host Marcus Johnson, our analysts Ross Benes and Blake Droesch, and vice president of content Paul Verna.

These users, that are in the ages of roughly of 25 to 54, which is largely these two generations, they're going to spend over 45 minutes per day on TikTok, which is well above the time that users of that same age of other social platforms spend on those. So just as a comparison, if you look at Facebook, 25 to 34 year olds are expected to spend, users, are expected to spend 25 minutes per day.

On today's podcast episode, we discuss how shopping will get even more social, how brands will be fighting their way into your messaging apps, and more. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg and Senior Analyst Minda Smiley. Listen everywhere and watch on YouTube and Spotify.

Google also got an A, we covered Netflix, they got an A, Spotify got a B, but I think that's mainly because Ross gave the grade. He's a bit more hard to impress, but still a B. So it's been pretty good grades so far.

Spotify and YouTube are their preferred platforms for podcasts. Forty percent of adult Gen Zers said Spotify was their go-to platform for podcasts, while 32% cited YouTube, according to an October 2022 Morning Consult poll. Apple Podcasts, iHeartRadio, and Amazon Music were all cited by 6%. If they listen to a podcast, they鈥檙e probably bingeing it.

Spotify remains the lone non-US and non-Chinese digital ad publisher to crack our global rankings. The Swedish digital audio giant鈥檚 ad revenues will nearly hit the $2 billion mark in 2024 and leap to $2.31 billion in 2025. These figures are a downward revision from our previous projections but represent healthy growth nevertheless. To see the full forecast, click here.

On today's podcast episode, we discuss why Disney+ is losing users, what a Disney+ password-sharing crackdown would look like, and the impact of ESPN Bet. "In Other News," we talk about what the Alliance of Motion Picture and TV Producers is offering at the latest writers strike negotiations and why The Roku Channel has become a legitimate player in the streaming wars. Tune in to the discussion with our analyst Daniel Konstantinovic.