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Smartwatch ownership rates surpassed a quarter of internet users in H1 2022, at 26.3%. That鈥檚 more than double the rate of ownership in 2019. Millennials and Gen X over indexed in smartwatch uptake, likely a reflection of higher income levels. In H1 2022, 35.1% of high-income respondents owned a smartwatch. Ownership of smart home products grew in H1 2022 to 23.9%.

The bottom line: While mcommerce stands to benefit the most from Apple integrating ReaLM into its product ecosystem, it could also spark commerce via other smart devices like glasses or speakers. However, it could take some time for AI to mature enough to be useful across other smart devices, and even longer to gain traction among consumers. This was originally featured in the Retail Daily newsletter.

Wearables can do more to support the hearing impaired. The increased demand for retail hearing aids will correspond with increased shipments of wearable fitness and activity trackers. The number of wearable fitness or activity tracker shipments (excluding smartwatches) should increase from 92 million in 2022 to 105 million in 2027, per ABI Research.

US adults have also been slow to adopt smartwatches鈥攈igher adoption of smartwatches and more acceptance of the data will be needed for studies like this one to have an impact. Just 29% of US adults currently own a smartwatch, but 35% of those who don't would like to get one, per a January 2022 My Code study of adults ages 18-64.

Fitness trackers were the first big wearables more than a decade ago, but this year, smartwatches like the Citizen CZ Smart searched for signs of stress with the help of IBM Watson. Others, such the Evie ring, Oxa Life shirt and bra, and the Nowatch smartwatch all tracked stress levels along with other biomarkers.

Apple鈥檚 opportunities: Apple dominates both the global and US smartwatch markets. iPhone users are primarily driving this growth. That鈥檚 a dedicated market that may be willing to upgrade their device, given the right feature incentives. We estimate that 33.9% (28.4 million adults) of the US wearables market have an Apple Watch in 2023, which will grow to 35.4% (33.4 million) in 2026.

Just 7% of US consumers who exercise said the gym was the only place for them, compared with 43% who planned to exercise only at home, per a Toluna survey. 70% of wearables users said smartwatches and fitness trackers improved their fitness and health鈥�30% said these devices did so 鈥渟ignificantly,鈥� per Deloitte鈥檚 Connectivity and Mobile Trends report taken in Q1 2022.

Wearable owners were also evenly divided between the two sentiments, with 49% on one side and 48% on the other. Digital health players aren鈥檛 out of the woods, though. The Federal Trade Commission (FTC) recently delivered a warning shot to industry players when it charged GoodRx with violating the Health Breach Notification Rule.

That has resulted in some divisions being shuttered: In the 18 months since we published our first 鈥淭he Power of Amazon鈥� report, the behemoth has closed its Amazon 4-star, Books, and Pop Up stores, and in-home care service Amazon Care, as well as discontinued its Halo activity trackers. A focus on cost-cutting has also meant widespread layoffs.

In Egypt, smartwatches are gaining popularity, with penetration rising by 11.5 percentage points from H1 2020. Among high-income respondents, 29.2% owned a smartwatch in H1 2022. Israel Insights. Israel has both the lowest smartphone and feature phone penetration rates in the region, at 95.3% and 8.4%, respectively.

Smartwatches, for instance, do connect to the internet, but can also function offline to monitor sleep or track fitness. Nor do we count time spent playing a downloaded game or following a downloaded map. Apps drive mobile engagement. Apps crossed the 90% mark in mobile time last year and haven鈥檛 looked back.

Turkey shows an affinity for smart home products; Poland prefers game consoles; Romania leads in smart TV ownership; the Czech Republic sports smartwatches; but Russia lags in overall smart device ownership. Central and Eastern Europe has lower rates of video and audio streaming in comparison with other regions. Internet users here dedicate the least amount of time to online TV and streaming services.

The segment is small in the US, but ripe for growth:. 1 in 5 smartwatch users now make payments with those devices, according to our estimates.

Smart device adoption is accelerating as internet-connected peripherals become the norm. Smartphones are ubiquitous, smart TVs are more common than standalone TVs, and smart wearables like watches and wristbands have become mainstream. Canada:. Mobile media consumption in Canada trails many other similar countries tracked by GWI. 

Diet and nutrition topped the chart. 34% said they always or often ate healthy foods, saw a nutritionist, used a meal prep or delivery programs, or took daily supplements and vitamins. 31% said they use fitness wearables or other devices to track their health. And 29% said they exercise at home or a gym, or see a physical therapist. But wait, there鈥檚 more!

These consumers are relying on more fluid connections for their fitness routines, further enmeshing them with ecosystems by Apple, Google, Samsung, and other large tech companies that dominate the wearable and phone-based fitness market.

Taiwan鈥檚 Industrial Technology Research Institute showed off sports and fitness technologies. iSportWeaR is a wearable device that provides health analysis during exercise. Digital Twin for Sport Guidance with Vital Sign Sensing is a virtual coach for indoor bike and flywheel training.

They're the highest users of wearable devices that track and monitor health, like your Apple Watch or what have you, Fitbit. So more millennials than any other generation use wearables.

Over-the-counter pills and potions were the focal point of the 1998 guidelines, but the updated document focuses on all 鈥渉ealth-related products,鈥� which extends to food, wearables, and even apps.

Smart devices in Indonesia experienced an adoption growth spurt over the past three years. Since H1 2019, smart TV penetration has climbed from 21.6% to 30.9%; smartwatches jumped from 9.7% to 15.4%; smart home products went from 6.2% to 9.3%; and smart wristbands increased from 3.9% to 7.4% of internet users in H1 2022.

The country鈥檚 aging society is reflected in its slower uptake of smart devices. Japan lags in wearable device penetration; smartwatch and smart wristband ownership rates have remained very low, at 8.8% and 2.5%, respectively. That鈥檚 well below the Asia-Pacific average of 22.4% for smartwatches and 16.3% for wristbands.

For Samsung, 100 smartphone shipments lead to fewer than 11 tablets, six smartwatches, and six wireless earbud pairs sold. Building the ad business: Apple鈥檚 continued success with Gen Z can only bode well for its advertising ambitions, giving the company a better understanding of an important demographic that many advertisers are keen to reach.

Smart lighting will one day be the most popular type of smart device. Smart lighting is an easy starting point for smart home device usership because installation is relatively simple, no major home modifications are necessary, price points vary widely, and installation allows users to save energy and reduce their carbon footprint.