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In today’s episode, host Bill Fisher is joined by Paul Briggs, Man-Chung Cheung, and Carina Perkins to discuss the longevity of subscription services and loyalty programs from both a client and corporate perspective. How many subscriptions can people afford, and how much can companies afford to give away as part of their loyalty programs?

company that's essentially future-proof because it's leaning into the trends of the business world of today.

And a lot of those bills are conflicting, and it makes it really hard for a big company like Google to operate in each individual state. So in the last couple months, we've seen couple big advertising groups say that they're going to push regulators for a federal privacy bill to overwrite the state ones to make it easier to operate.

On today's podcast episode, we discuss who's leading the ad-supported vs. ad-free video streaming race, how much money is coming from both avenues, and how streaming will differ from (and look the same as) cable in a few years. Tune in to the discussion with our analyst Ross Benes.

I think, just to take one step backwards, Amazon was really able to become dominant in its eCommerce marketplace because of the fact that it was developed at the time when eCommerce itself was maturing rapidly, and I think it's now trying to approach markets that are already established.

She is leading her team but still is a measly like 15, 16 points a game, which is still respectable, but it's nothing. Marcus Johnson (09:15):.

And I think that as the teams at brands become less siloed, as the shopper marketing people work more closely with the e-commerce or digital people, and also as agencies continue to kind of do their best to take on retail media as a competency for themselves, I think that we'll see those silos between the offline and online sides of this breakdown.

Just Walk Out had a hard time taking off in grocery because it's just not well suited to handle large-scale shopping journeys. So focusing on the right types of locations is key for success. And locations like stadiums and college campuses are great because you can akin it to being in a rush at the airport and being forced into a Hudson News for a quick grab and go item.

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of November. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Analyst Arielle Feger and Senior Analyst Sara Lebow will defend their list against Vice President of Content Suzy Davidkhanian and Senior Director of Briefings Jeremy Goldman, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

On today's special podcast episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We keep a running score and will crown a winning team at the end of the year. Today, we cover the future of AI devices, shopping Amazon from your social feed, what happens now that the Hollywood strikes are over, and how Amazon is expanding. Tune in to the discussion with this month's contestants: our vice president of Briefings Stephanie Taglianetti and analysts Evelyn Mitchell-Wolf and Carina Perkins.

On today's episode, we discuss what more job cuts at Amazon could mean for the company, Utah's proposed ban on social media companies serving ads to minors, the Academy Awards' viewership in the age of streaming, Uber's next advertising venture, how to keep a 70-year-old brand (like Clue) alive, how humanoid robots are already here, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and analyst Max Willens.

And then brand trivia is the third type brand trivia ads, companies share facts about their products whilst letting folks add items to their carts. For some offers, viewers can claim rewards like Amazon shopping credits. Zach explains the new ad formats coming just months after.

What Share of Americans will start their search on YouTube when shopping online? What share of Americans will start their search on YouTube when shopping online? This is according to a March 2023 Jungle Scout study. So what do we have? Blake says 15, Ross says 20, and Debbie says 14. So Ross had 20 that is closest. Blake is in second place with 15.

On today's podcast episode, we discuss how creators are evolving; why YouTube is white space for many marketers; and how marketers, social platforms, and media companies should shift their strategies. "In Other News," we talk about what freedom of speech actually means on social media and why TikTok and Pinterest are taking different approaches to social commerce. Tune in to the discussion with our analyst Jasmine Enberg.

And you're just really just getting outside of the top 10. PSA of the top 10 most watch shows in 2022 were NFL games. Ninth and 10th place was college football championship and the Winter Olympics. So pretty much all sports, particularly football, taking the top spots in terms of viewership.

But Douyin wins out when it comes to e-commerce. We estimate $335 billion in retail e-commerce will go through Douyin compared to just 69 billion for all of US social commerce. So still, we've got one on the advertising side, the other one on the commerce side. These are both Goliaths, and I am really looking forward to debating this with Jeremy. Stephanie Taglianetti:. All right.

And for 50 to 64-year-olds, attention to the news fell 15 points from 61 to below half to 46. (10:52):. And Pew research, they just put out a study on news consumption habits.

Today, in other news, just the one story, Big Pharma companies going direct to consumer. (18:07):. Story one, Pfizer and Eli Lilly, two Big Pharma companies are going D2C. The first story here, Rajiv, is Pfizer.

Wait 15 years or so for it to go public and then it's a winning strategy. Daniel Konstantinovic:. There you go. Jeremy Goldman:. In all seriousness though, the Reddit thing does make me think a little bit about the companies that rethink what they're doing and think of it a little bit more in terms of monetizable data rather than purely ad spending. So Danny's completely right.

And the reason that I say that is Google and Meta who are, as everyone listening knows, the two biggest advertising companies in the United States by considerable margin have gen AI oriented features inside their ad products.

I think it's a big part of Amazon's future e-commerce plans. And they will continue to do this, and that's going to continue to reset the holiday calendar push at least some of the shopping forward.

Anyway, today's real topic, which AI companies are shaping the future? (02:52):. All right, we're talking AI companies up top, and then we have one in other news story where we're going to be talking about what happens when your digital bank goes down. (03:00):. We start with the lead, and gents, let's start here. So ChatGPT will be two years old on November 30th, believe it or not.

We're also joined by one of our senior analysts who covers retail and e-commerce for us, based out of New York and in the New York office as well today. It's Blake Droesch. Blake Droesch:. Hello everyone. Marcus Johnson:. Hello, hello. And finally, we're joined by one of our directors of reports editing. He is based out of upstate New York and we call him Rahul Chadha. Rahul Chadha:.