Media habits in Canada have changed, favoring digital across all formats. The GMI report for Canada is a single source for quantifying the pace of change in time spent with media, media adoption, and device ownership.
More than one-third of Gen Z respondents in Latin America watched influencer videos. That鈥檚 the highest rate globally, slightly ahead of South and Southeast Asia. For all ages, the Asian regions (including East Asia and Oceania) and Latin America showed greater adoption of influencer videos.
OTT video is popular whether it鈥檚 free or paid. Every global region and country we track is engaged with these platforms, some very deeply. But new viewers will be hard to find.
It launched its own ad system in Canada last year, where Peters noted revenue gains. 鈥淯sing our own ads server [enables] us to offer more flexibility, more ways of buying for advertisers, fewer hurdles, just improving the overall buyer experience,鈥� Peters said in the company鈥檚 earnings call.