From revolutionizing logistics and digital payments to capturing a major share of ecommerce and retail media ad revenues, MercadoLibre has profoundly reshaped Latin America鈥檚 digital economy.
MercadoLibre is bullish about growth opportunities: The ecommerce giant is making massive investments to extend its dominance of the Latin American market.
MercadoLibre will account for 66.5% of ecommerce sales in Argentina this year: Amazon sees an opportunity to chip away at that share by offering a $5 flat international shipping rate.
MercadoLibre is beating Amazon at its own game in Latin America: The former is expected to represent more than half of all retail media ad spending in the region, while the latter continues to lose share to local players in Brazil and Mexico.
Those likely include retailers that performed well on TikTok Shop's US platform, as well as on Amazon and MercadoLibre. The move, which is expected to be the first stage of a broader rollout across Latin America, comes on the heels of TikTok Shop starting up in Spain and Ireland.