Bridging the retail media measurement gap: Night Market’s AI-powered platform draws interest as brands seek clearer metrics.
B2B ecommerce site sales increased 10.5% YoY in 2024, reaching $2.297 trillion.
60% of US B2B marketers plan to boost spending on AI tools and on social media advertising in 2025, per November 2024 data from Madison Logic and The Harris Poll.
B2B marketers are turning to owned data to drive results. With the depreciation of third-party data and stricter privacy regulations, marketers are prioritizing first-party data as a reliable resource for secure and ethical practices.
AI-driven tools are helping brands swap cookie-cutter campaigns for ultra-targeted experiences, giving Adobe a fresh shot at dominating customer engagement
Investor excitement contrasts with customer hesitation, suggesting businesses must balance automation with user trust to maximize AI’s potential
B2B digital ad spend worldwide is expected to reach $48.15 billion by 2026, up from $38.67 this year, according to Ä¢¹½AV’s August 2024 forecast.
GenAI can help B2B marketers rapidly generate first drafts for all content types (e.g., blogs, white papers, social media posts).
Every major industry will increase total ad spend in the next two years, with media and entertainment leading the pack. Programmatic and B2B ready for a digital shift, while mobile remains dominant with in-game advertising. Here are four takeaways from Ä¢¹½AV’s Industry Ad Spending Benchmarks: Q4 2024 and what they mean for the upcoming years.
US B2B digital ad spend will increase by 14.9% this year to reach $18.34 billion, per our August 2024 forecast.
B2B social ad spending will account for nearly half of B2B digital ad spending in 2024, at 46.3%.
B2B ad spending sees a strong rebound: LinkedIn leads, with finance and retail sectors boosting growth.
MOs are under increasing pressure due to greater scrutiny and accountability for ROI; the need to balance creativity with revenue growth; and the rapid pace of technological, market, and consumer changes
On today's podcast episode, we discuss the reason why CMOs at top US advertisers are leaving their roles sooner, the main ways the role is changing, and how GenAI is helping them with their jobs. Tune in to the discussion with host Marcus Johnson, director of Briefings Jeremy Goldman and analyst Kelsey Voss.
Video has emerged as the most effective type of B2B marketing content and is a key component in the marketing distribution mix, ranking a close second to social media content.
More than four in 10 B2B marketers in North America and Europe plan to increase social media content (46%) and video (41%) distribution this year, according to April 2024 data by 10Fold and Sapio Research.
Study finds B2B ads lacking in creativity: Emotional appeal and humor boost effectiveness, with creative ads leading to greater brand loyalty.
A B2B influencer is an expert or thought leader in a specific industry or professional niche. They can help a B2B company stand out in a competitive market, reach its target audience, and guide informed purchasing decisions through insights and recommendations
LinkedIn introduces new marketing tools: Video ads and AI integration enhance B2B engagement and efficiency.
AI is revolutionizing B2B SEO. Many AI tools are included in established SEO tools. The tools are integrated into SEO tasks, including keyword research, competitive analysis, and performance tracking. This helps marketers gain deeper data insights into user search patterns and behaviors, which can inform more-effective SEO strategies.