Even if TikTok goes away, short social video is here to stay. Consumption will move to other places, and advertisers need to be ready.
On today’s podcast episode, we discuss what Gen Alpha are up to on social media, where they are about to migrate to, and what advertisers need to know about these young people. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, Analyst Paola Flores-Marquez, and Vice President of Research Jennifer Pearson. Listen everywhere and watch on YouTube and Spotify.
With TikTok facing potential US ban uncertainties, the platform's successful shopping integration has created both challenges and opportunities in the social commerce landscape. "TikTok really showed how social commerce can work in a new way in the US," our analyst Sky Canaves said on a recent episode of “Behind the Numbers: Reimagining Retail.”
2025 is the year marketers will get serious about the creator economy, according to our analyst Jasmine Enberg.
The fate of TikTok in the US: Legal, economic, and operational implications unfold as businesses and creators prepare for potential disruption.
A lot happens in a week, so every Friday we're going to analyze all the new data and provide you with some of the key takeaways. Welcome to the Friday 5.
On today's podcast episode, we discuss how TikTok Shop has changed the way people shop on social media, how the brands who sell on the platform will be impacted if TikTok goes away, and what they should be thinking about next. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves and Vice President and Principal Analyst Jasmine Enberg.
This year's Sundance Film Festival featured Creator Day, a full day of programming dedicated to the creator economy and innovations in branded content. The unique event, crafted by Sundance's BrandStorytelling and sponsored by YouTube, aimed to highlight the creator industry’s development beyond sales-driven social posts into long-term brand partnerships.
In January, the most interesting retailers capitalized on New Year’s trends like resolutions, lower-alcohol consumption, and an influx of holiday returns. Poshmark and Sephora introduced new partnerships, while Amazon and Temu increased their own retail media-related offerings. Here are the eight most significant retail developments of January 2024, ranked by their potential market impact.
One in 5 (21%) US adults regularly gets their news from social media news influencers, according to a November 2024 report from the Pew Research Center.
Why Amazon is returning to X: Elon Musk’s growing political importance is attracting spenders back to the platform.
Super Bowl LIX ads showcase humor, nostalgia, and star power: Brands like Taco Bell, Budweiser, and Michelob Ultra aim for cultural impact with high-energy, social-driven campaigns.
Its Safety Advisory Council warns that shifting to community notes exposes users to misinformation. Transparency and AI-driven oversight could help rebuild trust.
Meta wants 1 billion Meta AI users this year: The company is hoping its strong Q4 performance can propel it through a year rife with challenges.
With new feed-customization and business tools, it’s primed for deeper user engagement. But as ads roll out, brand safety worries could stall advertiser interest.
Horizon Media is hunting for acquisitions: The US agency is targeting companies in the influencer marketing and retail media sectors.
Meta AI updates hint at future advertising: The company’s chatbot will store “memories” and pull from user data to personalize answers.
Meta brings ads to Threads: The move marks a strategic push to monetize the app and offer an alternative to TikTok and X.
Microsoft, Oracle, and billionaire investors are vying for a TikTok buyout, with ByteDance keeping a stake. The deal could reshape TikTok’s data security and advertising model.
59% of US shoppers are most influenced by honest creator reviews that showcase the pros and cons of a product, according to a September 2024 survey by Bazaarvoice and Savanta.