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February 8, 2023
Interest in VR, AR, and the Metaverse Among US Adults, Feb 2023 (% of respondents)
Methodology
Data is from a Morning Consult survey as cited in a February 2023 blog post. 2,202 US adults ages 18+ were surveyed online during January 14-15, 2023. The survey was conducted among a representative sample. Results from the full survey have a margin of error of +/-2 percentage points.Featured In
Roblox’s new advertising rules will hurt brand interest in the metaverseClinique, Gucci, Walmart, and Adidas remain committed to metaverse, despite diminishing hypeUS Virtual Reality Forecast 2023Can Meta innovate its way out of slowing growth while cutting its workforce?Meta could ride on Apple’s Reality Pro coattails for Quest 3 successWhat Pokémon Go developer's woes mean for mobile augmented reality gamingRoblox spearheads self-serve advertising ecosystem with new partner programMeta’s layoffs signal potential shift toward external chip suppliers like QualcommMeta's Reality Labs facing real-world setbacks The state of the metaverse in 2023Sources
Chart Title
Interest in VR, AR, and the Metaverse Among US Adults, Feb 2023 (% of respondents)Publication Date
February 8, 2023