Ä¢¹½AV Summit: Creator Economy Trends 2025.
2025 is the year marketing gets serious about working with creators, having seen how these powerful personalities engage and delight audiences. Learn how to capitalize on the trends.
Upcoming and Featured Events
Ä¢¹½AV Summit: Creator Economy Trends 2025
2025 is the year marketing gets serious about working with creators, having seen how these powerful personalities engage and delight audiences. Learn how to capitalize on the trends.
Register NowHow do you prove the value of your marketing efforts in a timely manner? How do you know if you’re reaching enough of the right audiences to meet growth targets? Historically, these are questions that lead to significant budget outlay—and significant headaches for the multiple teams involved.
Featured Resources
Podcasts
Ä¢¹½AV’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media, commerce, advertising, and technology New episodes are published Monday through Friday everywhere you find podcasts.
The Behind the Numbers daily podcast helps listeners make sense of the ever-changing worlds of digital media, commerce, advertising, and technology.
The Reimagining Retail podcast delves into retail’s convergence with every part of our lives and across the digital media ecosystem.
The Banking & Payments Show podcast covers the landscape of digital banking, cryptocurrency, fintech, payments, insurance, and more.
On-Demand Webinars
Our analyst and sponsored content webinars allow you to hear directly from industry experts and our research team as they discuss the most pertinent digital topics affecting your business. These live video webinars leverage a powerful thought-leadership approach, walk through our most robust research reports, and give you a direct line to the playmakers in your industry.
More than a fifth of customers (22.8%) research products five or more times before buying, making accurate attribution even more crucial, according to research from Ä¢¹½AV and impact.com.
By 2025, 116.8 million people in the US—more than a third of the population—will use generative AI, according to our forecast.
Key stat: 85% of customer service representatives at organizations that use AI say it saves time, according to Salesforce research.
Explore the growing mobile app ecosystem, where users are expected to spend 92.7% of their mobile time in 2025, according to Ä¢¹½AV.
Amazon and Walmart combined will account for more than 84% of all retail media ad spending in 2025, according to an Ä¢¹½AV forecast.
Today’s data landscape and the B2B customer journey are more complex and distributed than ever before, creating challenges for companies looking to improve marketing performance and drive business growth.
90% of creators believe generative AI tools can help save time and money while supporting creative brainstorming, according to Adobe's September 2024 AI and Creative Frontier Study.
Commerce media networks are reshaping digital advertising into major revenue streams. But let’s face it, competition is fierce. Standing out is no longer an option if you want a share of 2025’s budgets.
56% of professionals want generative AI capabilities integrated into their current tech tools, according to Contentful research.
Key stat: Over 8 in 10 marketing, sales, and contact center leaders report that more than 40% of their conversions occur on the phone in 2024, according to research commissioned by Invoca from TrendCandy.
By 2026, nine streaming services will generate over $1 billion in ad revenue, up from just two in 2020, according to Ä¢¹½AV’s forecast.
Key stat: Physical retail sales in the US will account for 82.9% of total retail sales in 2025, according to Ä¢¹½AV’s latest forecast.