Products
Advertising & Sponsorship Opportunities
Boost your brand and generate demand with media programs.
Learn More →Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Consumers want AI transparency from media publications
Article |
ÌýFeb 5, 2025
How to choose and integrate tech stack components: A guide for commerce media networks
Article |
ÌýFeb 5, 2025
Google posts $96.5 billion in Q4 revenue, but ad growth is only half of Meta’s
Article |
ÌýFeb 5, 2025
Sundance event spotlights the creator economy’s entertainment edge
Article |
ÌýFeb 5, 2025
Almost half of all gamers will be in the US, China, and India
Article |
ÌýFeb 5, 2025
B2B marketers double down on AI and social media in 2025
Article |
ÌýFeb 4, 2025
Meta will phase out manual targeting from some Advantage+ campaigns
Article |
ÌýFeb 4, 2025
Customers are constantly discovering products. What does that mean for brands?
Article |
ÌýFeb 4, 2025
Spotify posts first-ever profitable year, beats Q4 expectations
Article |
ÌýFeb 4, 2025
PepsiCo introduces ‘surgical’ price strategy amid softening demand for snacks
Article |
ÌýFeb 4, 2025
Ä¢¹½AV
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Already have a subscription?
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
October 30, 2024
US Adults Who Have Made a Purchase via Shoppable Commerce, Oct 2024 (% of respondents, by age)
Note
Data was provided to Ä¢¹½AV by Bizrate Insights.Methodology
Data is from the October 2024 "The Ä¢¹½AV Ecommerce Survey" conducted by Bizrate Insights. 1084 US adults ages 18 to 65 were surveyed online between October 1 and October 29, 2024. Respondents identified as female (52.9%) and male (47.1%) and were ages 18-34 (31.2%), 35-54 (35.7%), and 55-65 (33.1%). Data has a margin of error of +/-3 percentage points at the 95% confidence interval. Respondents were members of Bizrate Rewards, the Bizrate Consumer Panel operated by Bizrate Insights, which is comprised of over 2 million panelists who provide feedback based on their experiences and opinions. The Bizrate Rewards panel is comprised of a broad demographic profile which represents a sampling of all ages, education levels, genders, and incomes. At the time of joining the panel, each panelist stated they had shopped online. In exchange for providing feedback, panelists have the opportunity to earn points, which can be exchanged for electronic gift cards. This survey, provided by Bizrate Insights on behalf of Ä¢¹½AV, provides a monthly consumer pulse of digital shopping behavior and intent.Sources
Chart Title
US Adults Who Have Made a Purchase via Shoppable Commerce, Oct 2024 (% of respondents, by age)Publication Date
October 30, 2024