蘑菇AV

Short-form video offerings signal the platform鈥檚 push to become more than just a job-hunting site as it aims to compete for screen time with TikTok and Instagram.

AI-driven efficiencies boosted profits, but maintaining growth may require more than automation and personalization to keep users engaged and willing to pay more.

60% of US B2B marketers plan to boost spending on AI tools and on social media advertising in 2025, per November 2024 data from Madison Logic and The Harris Poll.

Spotify reports its first full year of profitability: Cost-cutting, price hikes, and a UMG deal should help the company build on its strong Q4 in 2025.

Consumers are turning to multiple channels to research and discover new brands, and marketers need to know how to interact with customers in each of these places to encourage them to buy. 鈥淜nowing where your consumers discover and research products allows brands to invest in marketing dollars in the channels that drive the biggest impact,鈥� said Cristy Garcia, CMO at impact.com, on a recent 蘑菇AV webinar. 鈥淲ithout that, you're flying blind.鈥�

Meta Advantage+ is increasingly relying on AI: Some campaigns will lose the ability to manually target consumers in an effort to lean on automation.

Consumers won鈥檛 order toilet paper online unless it arrives quickly: That insight led Amazon to speed up shipments, a push that has made household essentials its fastest-growing category.

RFK Jr.鈥檚 HHS Secretary nomination advances: If there were any lingering concerns over Kennedy leading the department, Senator Cassidy鈥攁 physician鈥攁nd his deciding vote likely put them to rest.

Despite having little presence in China, Google faces an antitrust probe amid a rising trade war, suggesting regulatory pressure could be used as a geopolitical bargaining tool.

Fresh off an FTC settlement, the platform now faces a data breach鈥攆ueling doubts about its security and jeopardizing its acquisition by Wonder Group.

Est茅e Lauder expects net sales to fall up to 12% this quarter: That exceeds the 6.8% decline analysts forecast and shows the need to adapt amid deep staff cuts.

Though Trump did as he promised, many banking customers are on edge.

PepsiCo leans on value, healthier snacks to drive sales in 2025: But the CPG company expects growth to be muted as consumers focus on price.

鈥嬧�婽rump鈥檚 tariffs could result in higher healthcare prices: We examine what鈥檚 at stake for companies making pharmaceuticals and medical products and explore how the new tariffs run in conflict with Trump鈥檚 commitment to lowering prescription drug prices in the US.

The directive from acting Director Scott Bessent throws recent payments rules like the open banking and BNPL rules into flux

New York attorney general tells hospitals to continue gender-affirming care: The mandate stands in opposition to President Trump鈥檚 recent executive order that outlaws gender-affirming care in children, with hospitals鈥� access to federal funding on the line.

Calvin Klein owner PVH blacklisted by China in retaliation for US tariffs: The company could be forced to exit the country, depriving it of an important growth market.

Their model proved they can include BNPL loans without hurting most consumers鈥� credit scores

The company made major strategic moves during its transition year, but it may take longer for them to bear fruit

The startup argues its chatbot platform is protected like movies and video games, but the legal system鈥檚 AI blind spots leave its liability in question.

Its new Advanced Planning Unit will study AI鈥檚 societal and economic impacts, aiming to refine business strategy amid soaring investments and mixed customer reactions.

The year started with a flurry of commerce media news, from Meijer Media expanding into off-site channels to Microsoft鈥檚 new ad capabilities.

With hefty fines at stake, companies must navigate the AI Act鈥檚 risk system. Compliance challenges could complicate US firms鈥� expansion.