Amid economic uncertainty and trade concerns from abroad, Canada鈥檚 digital ecosystem is expected to remain strong, fueled by innovation from publishers, advertisers, and retailers.
Marketers looking to bolster their influencer strategies must navigate a growing number of agencies, platforms, and vendors. Here鈥檚 a breakdown of the key players in the space.
Companies large and small will net hundreds of billions in US incremental ecommerce and digital ad dollars in the next two years. Who will be the big winners?
The ad agency ecosystem is vast, complex, and ever-changing. It now faces changes brought on by AI and clients鈥� shifting preferences over how and where to spend their advertising dollars.
In an era of uncertainty and change, marketing and advertising agencies are scrambling to evolve and deliver value. But marketers also need to change their approach by addressing internal鈥攁s well as relationship鈥攊ssues.