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And consumers agree: Some 40% of UK and US adults believe UGC is important when deciding to make a purchase, according to a February 2024 survey from Salsify conducted by SurveyMonkey.

Sora isn鈥檛 available in the UK and the EU, and complex regulations could prevent it from being offered at all. The competition: While a 20-second video clip is no feature-length film, Sora鈥檚 content capabilities surpass competitors鈥� offerings. Adobe鈥檚 generative AI (genAI) tools include a text-to-video and an image-to-video tool that can each create up to 5 seconds of content.

This rapid delivery infrastructure doesn鈥檛 exist for social apps in the US and the UK. Sweet streams: For livestream shopping to catch on in the US and the UK, brands and platforms need to pay attention to what motivates shoppers. Exclusive discounts would be a big draw in the UK, said Perkins, along with games, quizzes, and giveaways.

On today's podcast episode, we discuss the reasons that retailers are launching new store formats, what those layouts look like in the US vs. the UK, which ones are working, and which ones are not. Join our analyst Sara Lebow as she hosts analysts Carina Perkins and Zak Stambor.

Inflation in the UK is easing but remains near a 40-year high. That鈥檚 tamping down consumer spending across all categories鈥攚ith total retail sales set to grow by just 1.7% in 2023, versus a pre-pandemic growth rate of around 4%.

In the UK, the Competition and Markets Authority will likely go into 2025 with new enforcement powers under the Digital Markets, Competition, and Consumers Act. Kids鈥� online safety is a top priority for legislators, conservative and progressive alike.

: A TikTok spokesperson said that in areas where the platform offers ecommerce programs, like the UK and Southeast Asia, it provides 鈥渁 selection of merchants which offer a range of product options as well as delivery options.鈥�. But the spokesperson said the company鈥檚 鈥渇ocus鈥� is on its currently active ecommerce regions.

Social commerce has yet to reach its potential in the UK. Social buying is still on the rise鈥攁nd there is plenty of headroom to grow spend.

"[Amazon] has had a lot more success [with the technology] in small-format stores and retail environments with fewer SKUs and places where time is of the essence.". Amazon plans to open more Just Walk Out stores this year than ever before, adding to over 170 third-party locations at airports, stadiums, hospitals, and more in the US, UK, Australia, and Canada.

Amazon will make a big splash in streaming advertising. In September, Amazon announced that Prime Video will have ads by default beginning in early 2024 in the US, UK, Germany, and Canada. The move could shake up the market. We don鈥檛 forecast Amazon鈥檚 CTV ad revenues.

Germany, the UK, and Brazil are among the markets where the NFL already hosts some of its international games. Our take: Streaming services and cable networks are already dishing out billions annually for costly but lucrative NFL distribution rights.

Pinduoduo, ByteDance pose threat to Amazon: China-based companies are getting into international ecommerce for an expanded customer base. If the prices are right, they could give Amazon more Q4 worries.

British firms are capitalizing on consumers and small businesses seeking out more flexible and interest-free payments.

This year, the country will overtake South Korea in ecommerce penetration to clinch third place in the global ranking鈥攂ehind only China and the UK. Indonesia鈥檚 ecommerce growth is being steered by several incredible regional tech giants. Regional titans鈥� austerity measures will stunt digital commerce growth. The blistering growth of the pandemic era is already behind Indonesia.

Amazon steps into the post-cookie ring: The company announced its own tracking solution at Cannes, seeking to strike at a vulnerable moment for Google.

Netflix鈥檚 time spent exceeds its ad revenues the most. YouTube leads in time spent and ad revenues. Amazon will make a big splash in streaming advertising.

In January 2024, Amazon abandoned its acquisition of iRobot amid regulatory scrutiny. And it鈥檚 not just the biggest platforms withdrawing deals鈥擜dobe鈥檚 acquisition of Figma also fell apart after investigations by UK and EU regulators and expected intervention from the FTC. Big Tech faces four ongoing antitrust lawsuits from the US government. US v. Google (search).

Over half of US and UK adults research and buy products online via a retailer鈥檚 website, per Coveo. More than a third (37%) take a slightly different approach, researching products on a retailer鈥檚 website but waiting to buy them in a physical store.

Comcast to distribute Max in the UK in exchange for US bundle rights: The deal shows competitors willing to team up in a saturated market.

Ecommerce was 45.9% of China's 2023 retail sales, while the UK was at 29.6%. The US, in comparison, was at 15.6%, per our forecasts. Everyday essentials will continue to be an ecommerce growth driver, reflecting the lingering effect of pandemic spikes.

That could mean a divesture of Boots, the company鈥檚 UK pharmacy chain that has been in talks to be sold multiple times over the past few years. It would also likely indicate even more layoffs and an acceleration of its planned store closures as Sycamore looks to right-size the business.

Sales fulfilled via click and collect are growing faster than total ecommerce sales in the UK as cash-strapped consumers avoid delivery costs and retailers race to make their services faster, cheaper, and more efficient.