蘑菇AV

The news: Razer, Verizon, and Qualcomm are teaming up on the Razer Edge 5G, the world鈥檚 first 5G mobile gaming handheld, per Ars Technica. They are the latest players in an emerging gaming trend. The Edge 5G has the ability to stream or download games 鈥渙ver 5G ultra wideband.鈥�. It鈥檚 based on Qualcomm's Snapdragon G3x Gen 1 gaming platform, an Android-based platform built for streaming games.

Meanwhile, QR-launched AR can bring OOH advertising to life, offering consumers exclusive interactive experiences that blend the virtual and real worlds. Customers can see 3D models of products, uncover special deals, or see how a certain product may look in their home.

Brands can use digital tools like AR and VR to give a try-before-you-buy experience to consumers starting their shopping journey online. Social media can extend the digital into the physical (or vice versa). For example, brands can work with a creator to post social content online and then build a curated pop-up shop of the creator鈥檚 favorite products in-store.

Lego has invested heavily in AR-enhanced store displays to create an interactive experience. It鈥檚 also investing in the metaverse through a partnership with Epic Games. Build-A-Bear Workshop鈥檚 new after-dark program is targeting the kidult audience by offering personalized bears for the older audience.

The company rolled out AR ads to Instagram Reels, Facebook Reels, and Facebook Stories, providing advertisers with a more engaging way to connect with users. It also made some updates to Reels ads to make them more interactive and engaging, including a larger call-to-action button and a new watch and browse feature.

Part of that I think had to do with the state of VR headsets and AR. But even so, about 90 million people use AR in the US, 70 million just on social media on their smartphones, and an additional 70 million use VR, virtual reality.

In July, Nike opened a concept store in Seoul, South Korea, that includes QR code links to augmented reality (AR) experiences and a creative studio for influencers. Self-service kiosks outside stores: A third of retailers plan to invest in self-service kiosks or smart vending machines this year, according to a study by manufacturing solutions provider Jabil.

Snapchat and Pinterest have carved niches in augmented reality (AR) and personalization, respectively. While AR may appeal to some shoppers, particularly Gen Zers, it doesn鈥檛 have widespread appeal among social users.

Article: Snapchat鈥檚 new AR fitness feature may not be a hit with all adults. Article: Etsy and eBay escape the worst of the ecommerce downturn, but Wayfair and Peloton aren鈥檛 so lucky. Read yesterday鈥檚 Chart of the Day here.

Meanwhile, Snapchat is incorporating generative AI into its platform, allowing developers to use ChatGPT to create AR lenses. Use this chart:. Assess digital media ad investments. More like this:. Social media predictions: Search鈥檚 impact on the commerce wars and LinkedIn鈥檚 ascent.

The huge surge of new generative AI users will slow. 3 ways beauty brands like Ulta Beauty and Sephora are using technology like AI and AR to engage with consumers. More Chart of the Day:. 8/4 - Programmatic video keeps growing. 8/3 - SVOD success. 8/2 - Meta over YouTube? 8/1 - Keeping it dynamic. 7/31 - Streaming showdown.

In an effort to become the teen favorite again, Snapchat released its My AI chatbot, powered by OpenAI, the maker of ChatGPT, to all users and launched new AR experiences. More like this:. Snapchat sees spike in 1-star reviews as users pan the 鈥楳y AI鈥� feature, calling for its removal. Why marketers are on the hunt for the next TikTok. See how fast TikTok outpaced social media competitors in the US.

Llamas, research director for mobile devices and AR/VR at IDC. Expect to see increased separation between basic health-focused smartwatches aimed at children and families like the Apple Watch SE, and fitness and sport activity models like the Apple Watch Ultra. There are opportunities for sub-$200 wearables, Android-compatible devices, and non-watch trackers to attract new users.

The company is partnering with Live Nation and musician Kygo, and plans to expand its AR features to 16 additional music festivals. Another new feature is 鈥淚nstant Games,鈥� which will allow users to play games directly within the Snapchat app. Snap is partnering with over 30 publishers to create a 鈥淪tories Marketplace鈥� that will allow advertisers to purchase sponsored content from publishers.

The first case on the court鈥檚 docket involves a lawsuit against Google over whether YouTube videos from terrorist group ISIS played a role in a US citizen鈥檚 death during a 2015 attack in Paris, per Ars Technica. The plaintiffs argue that Google 鈥渒nowingly permitted ISIS to post on YouTube hundreds of radicalizing videos inciting violence,鈥� per NBC.

Snapchat claimed it would transform the way users experienced the event, through broad coverage and immersive augmented reality (AR). Snapchat users in over 30 markets could explore AR try-on experiences and dress up a Bitmoji in official team jerseys, for example, as well as access behind-the-scenes content on Snapchat Discover and official highlights from their broadcast partners.

So like AR and virtual try-ons. Wayfair has some feature where you can make the couch appear in your living room or maybe that's Ikea or maybe that's both. Carina Perkins:. Some of the social media platforms have been experimenting with that as well. So Snap is quite big on AR.

More like this:. 3 technologies that take in-store retail media to the next level. 3 ways Poshmark uses AI to grow its business. 3 ways beauty brands like Ulta Beauty and Sephora are using technology like AI and AR to engage with consumers. Exclusive鈥擱etailers rank immersive experiences near the top of their investment priorities.

Yesterday鈥檚 Chart of the Day: Mobile AR sets the bar.

One key to these retailers鈥� success in drawing Generation Z was their use of augmented reality and self-checkout counters. Our July survey of Gen Z uncovered new insights on the group鈥檚 engagement with social media. A key point: Brands looking to reach this age cohort need to be present on multiple platforms.

Twitter has a new owner; Instagram is figuring out how to get back to its core; Snapchat has big plans for augmented reality (AR); Facebook is scrambling to keep user growth from going negative; and TikTok is navigating how to expand when its biggest asset鈥攊ts Chinese ownership鈥攊s also its greatest liability. The good news is the global social user base is enormous and still growing.

VR- and AR-enabled in-store technology will also give consumers new ways to test drive products prior to purchase. Better CX at the shelf will drive more conversions鈥攁nd minimize returns. Digital shoppers expect depth of product information and customer insights before making a purchase, and a failure to provide it at the physical shelf adds unnecessary friction.

Instead of penalizing returns, retailers should improve the accuracy of the online shopping process by adding comprehensive product imagery (featuring a variety of models) and investing in AR try-on tech so shoppers have a better sense of what they鈥檙e buying.

The news: Qualcomm is returning to the server chip market through its 2021 acquisition of chip design company Nuvia, per Ars Technica. Why it鈥檚 worth watching: While PC and smartphone chip demand has slowed down, there鈥檚 a mounting need for simpler chips that run network switches and routers in data centers. Companies like Micron and Cisco have been waiting on chip supply to meet demand.

The US National Institute of Standards and Technology (NIST) selected four encryption algorithms as candidates for protecting against the code-breaking power of future quantum computers, but one of the finalists was unable to withstand existing hacking capabilities, per Ars Technica.