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Healthcare and pharma marketers will spend nearly $1.4 billion on digital B2B marketing efforts in 2022. B2B spending in 2022 will account for 8.7% of the vertical鈥檚 total digital ad spending. B2B Spending Aimed at Doctors Goes Digital. B2B is a major consideration for companies trying to get their latest drugs and medical devices in front of the right doctors.

The Essential Role of Email in B2B Marketing. Start broad, then narrow your focus: Expert strategies on first-party data use. Advertisers favor closed and private ecosystems for access to data and premium inventory. Yesterday鈥檚 Chart of the Day: Ban voyage, TikTok.

AI is revolutionizing B2B SEO. Many AI tools are included in established SEO tools. The tools are integrated into SEO tasks, including keyword research, competitive analysis, and performance tracking. This helps marketers gain deeper data insights into user search patterns and behaviors, which can inform more-effective SEO strategies.

Explore the benefits of B2B loyalty programs that generate 32% more long-term clients. Find out how personalized rewards and strategic value can strengthen your customer relationships and drive repeat business.

LinkedIn鈥檚 not just for B2B marketers. B2C brands in sectors like automotive, hospitality, music, sports, and travel are investing in the platform. 鈥淟inkedIn is definitely heading into a direction where more direct B2C marketing is going to become prevalent,鈥� said Jordan Schultz, vice president and head of social and digital creative at marketing agency Known.

Half of US B2B marketers say that social media contributes most to achieving top-of-funnel goals, per Ascend2. Email (43%) and in-person/live events (34%) were the second- and third-most effective top-of-funnel tactics.