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Approximately 1,000 respondents were surveyed in each country: Australia, Brazil, China, France, Germany, Singapore, South Africa, Spain, the UK, and the US.

The top two reasons shoppers worldwide buy directly from brands are a better price (53%) and free delivery (49%), followed by fast and convenient delivery and free returns (both 36%), according to Wunderman Thompson.

Our inaugural forecast for retail ecommerce sales by product category in Argentina will help retail professionals understand the current state of the country鈥檚 ecommerce ecosystem. We also look at the categories driving growth in 2022 and beyond.

Brazil and Mexico were excluded from the pilot to avoid upsetting subscribers in its two biggest Latin American markets. The company quickly reversed course amid a public outcry from subscribers. In true Latin American fashion, users protested the changes on social media. The hashtag #ChauNetflix (鈥淏yeNetflix鈥� in English) trended on Twitter not long after.

Retailers and Ecommerce Firms. Forget about native checkout. It鈥檚 a need-to-have for Meta, but it鈥檚 only a nice-to-have for brands. Focus on creating a seamless path to purchase from sponsored, paid, and organic shopping content on Facebook and Instagram. Invest in augmented reality (AR) developer tools to create custom content for Meta鈥檚 platforms.

And 80% of these users are considered active. 92 million are located in Brazil, and currently there aren鈥檛 any users outside of Latin America鈥攚hich raises questions about Nubank鈥檚 ability to expand beyond the region. And given the challenges of buying or becoming a bank in the US, it likely won鈥檛 enter that market soon.

There's been really poor harvest in some of the key growing regions like Brazil and Colombia, and coffee chains are also facing really high labor costs, high energy bills, so they're having to be a bit more careful with the perks that they're giving out. Bill Fisher (05:21):. Very good. Good points. Okay, that was our first story. Story two is for Paul.

The rise of shopping apps selling ultralow-cost goods from China is drawing more value-driven US consumers. But are their strategies sustainable over the long term?

Why it matters: With numerous brands already running RCS campaigns globally, especially in Android-dominant markets like India, Brazil, and Mexico, the US should see a surge in RCS adoption following the iOS update. This shift will not only improve communication but offer marketers a powerful tool to enhance customer interactions and achieve better outcomes.

Reports that Instagram, Facebook, and TikTok are abandoning some of their shopping features are not a reflection of the platforms鈥� overall commerce ambitions. But as social commerce buyer growth slows, brands should focus more on reengaging existing customers and less on direct buying capabilities like native checkout.

In countries where adoption is highest (e.g., Brazil, India, China, and South Africa), trust is also highest. More than 90% of respondents said they were comfortable with some AI involvement in managerial decision-making at work, per KPMG. Workers are concerned about generative AI. There is a large gap between awareness of generative AI risks and mitigation.

Indonesia has become a hotbed for ecommerce and social media, and sub OTT has momentum in Southeast Asia鈥檚 largest market as well. In 2024, the country will post the world鈥檚 fastest sub OTT viewer growth among the countries that we break out. That said, penetration will still be very low (15.5% of internet users), and Indonesia has a long way to go before it will become a core sub OTT market.