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The UK is still playing catch-up with China and the US on social shopping. Meta has been slow to introduce commerce functionality on its platforms in the UK; brands are cautious about investing in social; and consumers are turned off by fears of fraud. But the channel is gaining momentum fast:. Major brands are now selling on TikTok Shop.

Amid global economic gloom, Asia-Pacific remains a region of digital opportunities in 2023, highlighted by the increasing momentum of the metaverse in China, surging retail sales in India, and burgeoning livestream commerce in Indonesia.

The US, China, and UK are expected to remain the largest markets for ad revenue growth in 2025. US political advertising reached $15.1 billion in 2024, up 30% from 2020. The Asia-Pacific region, particularly China, leads retail media growth, with India expected to see retail media surpass search advertising revenues by 2025. Channel shifts:.

Go further: Read our Chinese Ecommerce in the US report.

Go further: Check out our China Ecommerce Forecast. This article originally appeared in Insider Intelligence's Retail & Ecommerce Briefing鈥攁 daily recap of top stories reshaping the retail industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily. Are you a client? Click here to subscribe. Want to learn more about how you can benefit from our expert analysis? Click here.

The pandemic ecommerce boom that drove online sales is over. But marketplaces will continue to expand their share of US retail ecommerce, contributing almost 40% of the $588 billion in US online sales growth that we forecast over the next five years.

More brands are now testing TikTok鈥檚 Shop feature in the US. Momentum builds in Congress to crack down on TikTok. Instagram offers another sign that livestream shopping isn鈥檛 ready for primetime in the US. 5 things to know about the buzzy Chinese shopping app Temu. Yesterday鈥檚 Chart of the Day: Life of the third party.

68% of shoppers were deceived into buying counterfeits last year: Copycats鈥� rapid growth is a mounting problem for global players like Nike and Amazon as well as small merchants.

As competition intensifies and consumers continue to seek value, retailers will need to double down on how to differentiate themselves and offer shoppers what they want, wherever they are.

The personal luxury goods sector is riding a wave of high demand in the US and China, buoyed by wealthier consumers who are relatively immune to the impact of price increases. But brands will need to appeal to the rising Gen Z consumer, as well as strengthen loyalty among their most important customers.

TikTok Shop combined subsidies for brands and sellers with coupons and promotions for shoppers to drive sales. It is also investing heavily in promoting livestream shopping, which has been a major part of Chinese counterpart Douyin鈥檚 quick rise as an ecommerce powerhouse. How can brands and retailers set themselves up to win the holiday season?