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Good deals drove consumers to spend big on Cyber Monday: US retail ecommerce sales may hit a record $11.3 billion—5.8% more than last year, per Adobe Analytics data.

The company says the program will incorporate quizzes, games, and challenges that are rewarded with digital collectibles, which can unlock access to virtual and real-world experiences and will be tradable through a native marketplace. Nike’s newly announced .SWOOSH Web3 platform will introduce Nike members to digital goods as a gateway to exclusive merchandise and events as well.

These marketplaces help businesses connect their digital goods and services with partners and sellers and can be tailored to region-specific product and distribution needs. However, they still play only a limited role overall. Amazon Business, Shopify, and BigCommerce Stake Their Claims in a Crowded Field.

Cultivate online reviews. They’re as important as personal recommendations to Gen Zers. And while other cohorts look at price first, 33% of Gen Z consumers rated good online reviews as their most important consideration in selecting an insurer, nearly tying with price (34%), per an April 2023 ReMark survey.

The good news for CTV advertisers is that their audiences are becoming less irritated by ad breaks, according to Hub Research, which found that consumers who feel watching ads is worth a lower subscription cost increased from 58% in 2021 to 66% in 2024. While seeing the same ad on repeat can increase recall, that recall doesn’t translate into purchase intent, according to a Nexxen study.

Kajabi, which primarily offers online course services for creators, said in March that creators had earned $5 billion in lifetime gross merchandise value (GMV) by selling digital goods. There is a long tail of other revenue streams and smaller creator-focused firms. Affiliate marketing, commerce, and subscriptions are other important income sources for the creator economy.