蘑菇AV

Nvidia鈥檚 and AMD's gaming laptops with AI Copilot Plus will attract new users. Nvidia and AMD are preparing to launch AI PC laptops from Asus and MSI that will include AI Copilot Plus features. The integration of genAI into gaming laptops could appeal to a new segment of users. AI agents could drive productivity鈥攂ut also create new risks.

But other paths remain for brands, including social networking sites and online gaming. The latter has started to augment its traditional gaming clientele with a more diverse set of brand advertisers. 蘑菇AV research is based on the idea that multiple sources and a variety of perspectives lead to better analysis.

The preference for video and streaming content, surging use of generative AI (genAI) tools, and increasingly connected messaging and video games are driving higher demand for wireless data. Other drivers of this surge include innovations like autonomous vehicles, drones, and precision agriculture equipment that are reliant on wireless connectivity.

Best Buy will then trot out a variety of other events鈥攊ncluding a 48-hour flash sale on October 8 and 9; a 鈥淧rep for the Holidays鈥� event that begins on October 21; and a gaming sale that launches on October 25鈥攂efore the calendar turns to November. Big Lots, which recently filed for bankruptcy, rolled out the first of its 鈥淏lack Friday Fridays鈥� events last Friday.

Gen Zers are also seeking to expand their digital experiences, so it鈥檚 worth considering how to transition into immersive marketing by partnering with gaming companies. Social video battles produced media for Gen Zers鈥� attention. Video is still the top digital activity for Gen Zers.

Car manufacturers are integrating gaming platforms, streaming services, and interactive displays for entertainment experiences. This transformation is opening new opportunities for content providers and advertisers to reach audiences during travel. Why it matters. The shift toward autonomous vehicles is creating new avenues for entertainment and commerce.

For performers who have died, the legislation blocks digital replicas for films, TV shows, video games, or audiobooks without consent from the performer鈥檚 estate. Why does it matter? The bills guarding against digital replicas complicate advertising or media campaigns that involve a performer鈥檚 voice or likeness, because advertisers need to get specific consent and might need to involve an estate.

How time spent with media, device ownership, and media adoption stacks up in the United States.

A majority (60%) of US consumers would be willing to answer surveys or take polls to earn rewards from brands, according to an October 2023 Ebbo survey, and more than a third are amenable to playing games or providing ratings or reviews.

Makers of movies, TV shows, and immersive video games want to advertise in a way that reflects the product鈥攏amely via video. Traditionally, the industry has spent heavily on TV, but it鈥檚 rapidly making the transition to digital video.

Digital gaming and messaging will grow, but by less than 1 additional minute each. TV, meanwhile, did not lose as much time last year as we predicted, but it is still declining. Among platforms, YouTube, Netflix, Hulu, and TikTok lead the time spent rankings.

The car is becoming a premium entertainment space, creating new opportunities for content delivery and brand engagement through gaming and an array of media types. Autonomous tech will redefine in-vehicle time.

Brands and retailers strive for improved engagement and personalization with new formats and campaigns extending into gaming platforms like Roblox. Major beauty brands, including e.l.f. Cosmetics, Fenty Beauty, and Maybelline, have launched activations and games on Roblox, some even giving users the opportunity to purchase real-world versions of virtual products.

The 14th annual Global Media Intelligence Report details time spent with media, adoption of emerging formats, and device ownership in key markets around the world.

In 2023, TikTok became the first non-gaming app to generate over $10 billion in global consumer spending through purchases of 鈥渃oins,鈥� a virtual currency that users can purchase to tip creators, per data.ai. That鈥檚 partly thanks to features like contests, which allow creators across industries to go live in a split screen and compete for audience gifts.

Browse ads are already saturated, and may not stand out to consumers the way ads featuring AI, AR, or gaming interactions might. Optimize: Provide a variety of products for consumers to scroll through to hold their attention. For ads where consumers tap to reveal more information, make sure the content adds value and is worth consumers鈥� time.

Nonmobile gaming ad revenues will grow faster than the overall market, although it remains a small part of the story. Revenues from ads shown on console and PC games will account for about 9% of the gaming industry鈥檚 total take, but the category is growing quickly. We anticipate nonmobile gaming ad revenues will increase by 17.2% this year, to reach $793.7 million.

And active radio listeners will still spend nearly as much time with their radios as gamers do with their games. Podcast time will trail the larger categories somewhat, but to put it in a different context, podcast listeners will spend roughly the same amount of time per day with podcasts as TikTok users spend with TikTok.

The latter publishes across a broad range of topics, while Ziff Davis primarily publishes tech and gaming news鈥攂oth categories that are highly reliant on search traffic for guides and product recommendations, which could easily be disrupted by AI Overviews.