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Saks: Saks Media Network, announced this month, is already working with luxury brands like Chanel Beauty and Dolce & Gabbana. After a sluggish quarter from many luxury companies, the RMN could be a smart way for brands to woo consumers. But first, Saks must give advertisers a reason to work with it over established RMNs like Nordstrom and Macy鈥檚.

LVMH鈥檚 and L鈥橭r茅al鈥檚 earnings, along with strong beauty IPO debuts, suggest there鈥檚 still a sizable share of consumers willing to indulge in small luxuries such as face lotion, makeup, and perfume. The evidence: LVMH鈥檚 beauty business has been 鈥減retty strong,鈥� CFO Jean-Jacques Guiony said during the company鈥檚 earnings call, adding there were 鈥渘o particular signs of slowing down.鈥�.

Growth in the number of online fashion buyers has slowed, leading platforms to search for strategies to boost order values by offering luxury goods and courting wealthy shoppers. Use this chart:. Reconsider resale strategies. More like this:. AI technology has the potential to revolutionize online resale. In-store is the most popular way to discover clothing brands and products.

And remember, different demographic groups all have their own definition of small luxuries. Careful distinction of essentials and affordable luxuries among different consumer groups can introduce more nuanced pricing strategies in different markets, neighborhoods, and social groups. Cultivate and retain a customer base with better values.

Learn from luxury. Luxury brands provide shoppers with a luxury in-store experience, Chernofsky said. For example, consumers seek a feeling of uniqueness and importance when trying on a Rolex watch. Brick-and-mortar luxury stores have benefited from consumers鈥� shift to the suburbs, Chernofsky said.

While there are signs that US consumers are cooling on full-price luxury, secondhand players like The RealReal and thredUP have an opportunity to attract aspirational shoppers who can鈥檛 pay the retail price but still want to purchase name brands. Go further: Check out our US Online Fashion Resale report.

Considering eBay鈥檚 recent focus on luxury goods, Whatnot may have an opportunity to corner the collectibles market and grow its marketplace sales. eBay鈥檚 retail ecommerce sales have experienced uneven growth over the past two years, dipping 2.4% in 2023 before bouncing back slightly, growing 1.1% in 2024, per our forecast.

For example, it recently aquired TCGplayer, a collectibles marketplace, and invested in Cudoni, a UK-based luxury resale platform. Facebook鈥檚 lead in US social commerce is largely due to secondhand sales. More than half of respondents in Morning Consult鈥檚 survey had used Facebook鈥檚 P2P channel.

The resulting bag is a mishmash of some of the most popular luxury handbags on the market鈥攖he Herm猫s Birkin, the Celine Luggage bag, the Dior Saddle Bag, and the Balenciaga Hourglass鈥攎ade by four different factories in four different countries.

On the other hand, wealthy consumers are fueling a boom in the ultra-luxury market. High-end fashion houses are spending freely on marketing鈥攁nd some brands are being resold at a premium. Luxury retail sales will grow 6.7% next year. This confluence of factors leads to mixed results:.

On the other hand, there鈥檚 a significant subset of consumers willing to spend more on premium brands鈥攁 dynamic that鈥檚 playing out in the grocery aisle as well as in other segments like luxury and apparel. This growing bifurcation means that brands will have to find ways of tailoring their messaging to each group, emphasizing price with cost-conscious customers and quality with wealthier shoppers.

After years of disappointing sales, Coach has reinvented itself in order to reach a new generation of luxury buyers. The brand is now focused on 鈥渆xpressive 濒耻虫耻谤测,鈥� Joon Silverstein, Coach鈥檚 senior vice president of global and North American marketing and sustainability, told Insider, inviting customers to use its products to show their emotions and values.

Building trust with luxury consumers is essential in premium categories with high rates of counterfeiting. In addition to physical authentication centers and human expertise, resale platforms are incorporating AI for granularity and accuracy in authentication. Inventory processing and merchandising.

Brands also have the luxury of choice. While there are now fewer overnight TikTok sensations, the market has become saturated with creators looking to score brand deals. That means competition is fierce.

Boost the exclusivity factor for luxury. Luxury fashion brand Telfar has leveraged that same FOMO factor in a very literal sense with livestreams that offer exclusive access to certain products. The brand already releases bags via 鈥渄rops,鈥� where consumers need to be in the know.

A growing number of online marketplaces, ranging from Asos and Revolve to luxury ecommerce sites like Net-a-Porter and Farfetch, now offer dedicated bridal edits on their sites, while brands like Anthropologie, Eloquii, and Reformation have launched wedding collections. More brides are also opting for secondhand or vintage dresses, for budgetary as well as sustainability reasons.

Nearly three-quarters (73%) of customers who purchase Lanc么me products on Amazon are new to the brand, Cyril Chapuy, the head of L鈥橭r茅al鈥檚 luxury division, said on the company鈥檚 Q4 earnings call. And like it or not, many labels are already sold on Amazon through the 鈥済ray market,鈥� or unauthorized third-party resellers.

The phenomenon is characterized by a willingness to splurge on luxury or nice-to-have beauty products amid economic headwinds, like the current cost-of-living crisis. The lipstick effect is back in action鈥攁nd it鈥檚 evolving. As we鈥檝e seen during previous recessions, retailers such as John Lewis and Boots are reporting an uplift in sales of affordable luxuries like lipsticks, mascaras, and eyeliners.

Landlords expect this trend to continue and have been investing in luxury homes to attract wealthier renters. Those offering high-end houses will also be more likely to mandate renters insurance. To see the full forecast, click here.

Some 15% of US consumers have made cross-border purchases of luxury goods, per ESW鈥檚 June 2022 survey. High shipping costs and slow delivery are the leading obstacles. Forty-four percent of US respondents would likely abandon a purchase if the shipping was too expensive, while 41% would abandon it due to 鈥渓engthy or costly delivery time,鈥� per Global-e.

How one luxury retailer simplified for success. Even one of the world鈥檚 largest luxury brands has experienced some of the growing pains that come with trying to customize at scale. As the official outfitter of tennis鈥檚 Wimbledon Championship, the brand needed a way to launch automated creative to coincide with the weather, ensuring its campaigns would feel as tailored fit as its clothing.

The focus has shifted from NFT art and collectibles to blockchain-based applications with more practical functions, such as authentication for luxury goods and connecting to loyalty programs and membership perks. However, Porsche continued branding efforts around its luxury collectible NFTs, despite a very niche market consisting of Web3 enthusiasts who can afford to purchase expensive digital art.

Farfetch acquired a 47.5% stake in Yoox Net-a-Porter (YNAP) as part of its bid to become the dominant player in luxury ecommerce. Under the deal with current YNAP owner Richemont, investment firm Symphony Global will also receive a 3.2% stake, leaving the luxury ecommerce company without a majority owner.

At the same time, wealthy consumers are fueling a boom in the ultra-luxury market. High-end fashion houses are spending freely on marketing鈥攁nd some brands are being resold at a premium. We expect luxury retail sales will grow 6.7% this year. Brands and retailers that try to be everything to everyone will suffer.

EBay gets into collectibles: As ecommerce growth slows, eBay is betting that it can achieve lasting success by retooling itself as a platform for collectibles and used luxury goods. The strategy seems to be paying off: Although eBay鈥檚 revenues fell by 5% to $2.4 billion in Q3, they were higher than analysts expected.