蘑菇AV

Social commerce still has plenty of room to expand in the US. With discovery and inspiration as the key characteristics of social commerce, TikTok won鈥檛 be Amazon鈥攂ut it will bring in new Gen Z shoppers.

Ecommerce and Mcommerce Forecast. Ecommerce will grow 12.0% this year to $239.26 billion鈥攚ell below the pandemic year high of 38.1% in 2020. Nevertheless, channel growth is notably improving from earlier in the year. Mcommerce will grow in line with ecommerce overall. We expect holiday mcommerce sales to surpass $100 billion for the first time, rising 13.7% to $111.49 billion.

How seamless payments, social commerce, and loyalty apps are driving mcommerce growth. The top 10 ecommerce sites in the US. How big will Amazon get?

Deep discounting, mcommerce remain keys to holiday season success. Methodology: Data is from the February 2024 Merkle report titled "2024 Loyalty Barometer Report." 1,500 US adults 18-65 were surveyed online during October 2023.

How seamless payments, social commerce, and loyalty apps are driving mcommerce growth. Sephora鈥檚 loyalty SVP shares tips on creating a best-in-class loyalty program. Guide to customer loyalty programs and the role of customer data.

Mobile commerce. Generative AI has the potential to speed up innovation in the $4 trillion global mobile commerce sector, which accounts for over two-thirds of total ecommerce sales. The technology could help retailers and brands design better mobile apps with less time and resources.

Mcommerce is boosting ecommerce growth. Mobile commerce (mcommerce) will account for close to half (49.8%) of US ecommerce sales in 2027, we forecast. When it comes to mcommerce, TikTok鈥檚 challenger isn鈥檛 just Instagram, Facebook, and YouTube鈥攊t鈥檚 also Amazon. Fortunately, TikTok has built its own Amazon-style flywheel consisting of media, advertising, and commerce to compete with the retail giant.

As mcommerce inches toward making up half of overall ecommerce sales, smartphones are dominating: The devices will generate 87.2% of mcommerce sales this year. Payment providers will invest in the mobile shopping and buying experience. They鈥檒l simplify mobile checkout through AR-based solutions and in-demand personalization services that surface the most relevant payment options for a given buyer.

Go further: Read our 鈥淯S Mcommerce 2023鈥� report to understand the evolving mcommerce market.

Mobile commerce. Generative AI has the potential to speed up innovation in the $4 trillion global mobile commerce sector, which accounts for over two-thirds of total ecommerce sales. The technology could help retailers and brands design better mobile apps with less time and resources.

How seamless payments, social commerce, and loyalty apps are driving mcommerce growth. Online retailers need to respond to Gen Z鈥檚 love of Apple Pay. More than one-third of US Gen Zers have used BNPL recently.

US ecommerce as a whole is moving toward mcommerce. Just under half (49.8%) of total US ecommerce sales will occur on mobile devices in 2027, per our forecast. And the share of mobile buyers will grow from 66.5% of the population in 2023 to 70.0% in 2027, per our forecast. Marketplaces will need to experiment with new channels and formats.

Article: Mcommerce metrics to watch according to our analysts. Ready yesterday鈥檚 Chart of the Day here. Methodology: Data is from the September 2022 CouponFollow "Millennial Shopping Habits: Trend Report 2022." 1,257 US internet users ages 25-40 were surveyed online during February 2022. The final sample had slightly more females than male respondents, with income ranges up to $200,000.

What marketers need to know about mcommerce in 5 charts. Gen Z will push US mcommerce toward the tipping point for online sales. Connected devices become more shoppable while Apple muscles in on ad revenues. How retailers like Sephora, Nike, and Amazon bridge the digital-physical gap.

With Insider Intelligence鈥檚 report that mobile commerce will make up 44.6% of all US retail ecommerce sales this year, the message is clear: optimizing your mobile and omnichannel strategies isn't optional; it's imperative. For marketers and technology leaders alike, understanding the landscape of digital investments is crucial.

Report: US Mcommerce Forecast 2022. Article: Walmart beats expectations in Q2 as inflation drives shoppers across income brackets to seek deals. Article: Target鈥檚 Q2 profit plunges 90% as it unloads unwanted inventory.

Ecommerce growth is being bolstered by the rising adoption of mcommerce, which will account for nearly 50% of total US holiday ecommerce sales this year. Mcommerce is the fastest-growing channel this holiday season, seeing 14.8% YoY growth. Use this chart:. Ensure your holiday marketing strategy offers online deals and promotions. Make a case for greater investment in digital. More like this:.

Although every app category will gain users in 2023, the average smartphone owner will install and open fewer individual apps as consumers settle on their favorites.

Mcommerce reached a new milestone, accounting for over half (51.1%) of online sales as shoppers turned to their smartphones to quickly take advantage of last-minute deals.

The stat: Mcommerce represented nearly half (50.1%) of November鈥檚 ecommerce revenues, per Adobe Analytics. However, conversion rates for desktop during Thanksgiving and Black Friday were nearly double those on mobile. The takeaway: Mcommerce is gaining momentum among consumers, but many are still shopping via desktop during the holidays.