蘑菇AV

Its 鈥淢oments鈥� feature allows users to share platform-approved clips rather than unauthorized screen captures, showing how streaming services are adapting to modern viewing habits.

But the real headline news dropped in a hot mic moment when CEO Bob Iger shared key figures about the company鈥檚 ad-supported streaming audience. During the company鈥檚 earnings call, Iger said 37% of Disney+ subscribers in the US and 30% globally now use the ad-supported tier鈥攁 rare revelation from a major streaming player about its advertising reach.

Just over two-thirds of the population will be digital audio listeners this year, including nearly 75% of internet users.

Video marketing is essential for B2B success. From short-form social media videos to AI-driven content, this report explores strategies, platforms, and innovations shaping B2B video marketing in 2024.

The new AI model empowers marketers and hobbyists alike with streamlined video creation, pushing the company ahead in the booming genAI video market.

Why it matters: YouTube's living room success is reshaping the streaming landscape. The platform has cemented its evolution from a mobile-first service to a legitimate competitor to linear TV. Traditional pay-TV providers face increasing pressure from YouTube's expansion. The platform's success spans multiple formats, from sports to podcasts to music.

In October, the streaming platform revised its podcast comments offering based on creator feedback, allowing comments to be posted automatically rather than requiring hosts鈥� manual approval. This week, Spotify updated its data analytics platform for creators and added the ability for podcasters to promote their content in user feeds through episode clips of up to 90 seconds.

Over 50% of new Netflix signups in eligible countries are opting for the ad-supported offering, helping the streaming giant accelerate its advertising revenue goals. Netflix also continues to expand advertising and live programming:. It secured exclusive sponsorship deals for two upcoming NFL Christmas Day games.

With features like video and synced illustrations, Spotify seeks to rebrand as more than audio-only and tap into the growing audiobook market.

It has everything, streaming services, beauty, TikTok style content, adapted for long form and up and coming pop girlies, not to mention Chappell Roan, who not to brag, but I saw over a year ago before she blew up, but someone who I haven't seen doing a lot of sponsored content too and is definitely an It girl and known for her makeup.

The immense popularity of paid and ad-supported streaming services, like Netflix and YouTube, has accelerated cord-cutting trends and contributed to revenue losses for traditional media providers.

It also released an unfavorable report regarding the data collection practices of major social media and streaming platforms. The FTC will soon comprise a Republican majority. President-elect Trump has selected Republican Commissioner Andrew Ferguson to replace current Democratic FTC Chair Lina Khan. Trump has also nominated Republican Mark Meador as the next commissioner.

The 2024 general election has been dubbed 鈥渢he podcast election鈥� due to candidates鈥� potentially game-changing appearances on some of the biggest podcasts in the US. These appearances illustrate the untapped potential of podcast advertising. 鈥淧odcasts may have played a big role in the US election, but they're still getting overlooked by advertisers,鈥� wrote 蘑菇AV senior vice president of content and executive editor Vladimir Hanzlik on LinkedIn.

Gen Z leads in digital usage by most proportional measures. However, social network use cuts across categories, influencing video viewing and digital buying.

On today's podcast episode, we discuss which media types we will be using more or less, how to build a real online community, and which groups will benefit from the digital economy the most in 2025. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, our Senior Analyst Max Willens, and Chief Revenue Officer at Vox Geoff Schiller. Listen everywhere and watch on YouTube and Spotify.

On today鈥檚 podcast episode, we discuss how DeepSeek pulled the rug from under the established AI giants, how it stacks up against other chatbot models, and why it has changed the AI conversation moving forward. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, Analyst Grace Harmon, and Senior Analyst Gadjo Sevilla. Listen everywhere and watch on YouTube and Spotify.