蘑菇AV

At Auger鈥檚 helm is Dave Clark, a longtime Amazon executive who oversaw the ecommerce giant鈥檚 massive delivery operations before stepping down in July 2022 to become CEO of freight company Flexport.

Q3 US auto sales fell around 2% YoY: Sticker shock is restraining demand and causing some consumers to opt for lower-priced vehicles.

US social media ad spending will ride the momentum platforms built in H2 2023 thanks to AI, social video advertising growth, and a fixation on bottom-funnel outcomes.

Consumers plan to return to malls this holiday season, shop more in-person: Mall visits are expected to rise 18%, which is good news for department stores鈥攁lthough Amazon, Walmart, and Target remain top destinations.

For example, Diageo on Monday bought Ritual Zero Proof Non-Alcoholic Spirits, which is the best-selling nonalcoholic spirits brand in the US, per ISWR. Many other companies, including Guinness and Heineken, have also entered the space. LVMH is wise to put itself in a position to provide consumers who don鈥檛 want to imbibe alcohol with appealing alternatives.

Two-thirds of US smartphone users will use shopping/retail apps by 2025, according to our forecast. As the competition for consumer dollars heats up, mobile apps can help retailers reach a more engaged audience and enable a more omnichannel shopping experience.

Consumers are expected to spend $11.6 billion on Halloween this year: That would be down about 5% from last year as shoppers look for opportunities to cut costs.

With most of the US already watching, growth in overall OTT viewership has slowed to a crawl. But some platforms, formats, and service tiers are still booming, and digital pay TV is complicating the linear TV narrative.

The pandemic ecommerce boom that drove online sales is over. But marketplaces will continue to expand their share of US retail ecommerce, contributing almost 40% of the $588 billion in US online sales growth that we forecast over the next five years.

Here鈥檚 what a TikTok-less America would look like for marketers, users, and creators, based on our latest forecasts.

US ad spending is projected to grow 6.8% next year, surpassing $400 billion, according to 蘑菇AV鈥檚 forecast. Despite robust ad spending growth, AI tools, advancements in attribution, and cautious consumer behavior will add complexity for the latter half of 2024.

The quote: 鈥淚n-store is the next frontier for 耻蝉,鈥� Bobby Watts, Ahold Delhaize senior vice president of retail media, told Adweek. There鈥檚 good reason for Watts鈥� enthusiasm about the opportunity: The vast majority (87%) of US grocery sales will occur offline this year, per our forecast.