The good news is that CTV makes it easy to manage creative swaps across multiple campaigns. Unlike linear TV, the right CTV platform will allow you to easily upload new assets and set them live that same day or pause them when needed. You can easily upload multiple videos to A/B test, or create a variety of campaigns to encapsulate your various audiences and targeting strategies.
While nonfungible tokens (NFTs) appeal to only a small subset of Instagram creators and their followers today, the exchange of digitalgoods will be a common practice in the metaverse. Getting Instagram users comfortable with NFTs and other virtual products is crucial for Meta to persuade existing audiences to adopt and use its metaverse. Snapchat: AR Gets a Boost With Big Partnerships.