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The bills defend actors鈥� rights and require clear labeling of AI-altered election ads as deepfakes become a growing concern.

Digital gaming and messaging will grow, but by less than 1 additional minute each. TV, meanwhile, did not lose as much time last year as we predicted, but it is still declining. Among platforms, YouTube, Netflix, Hulu, and TikTok lead the time spent rankings.

Microsoft reports strong Q4 FY24 results with 19% surge in search and ads: The company鈥檚 next challenge will be to prove its AI investments can fuel continued growth.

Retail and streaming platforms poised to gain digital ad revenue in 2023: Spotify and other newer players in advertising will see faster growth than Meta and Google.

Why advertisers need to keep up with consumer changes in streaming, social search, and gaming. Most teens and parents are comfortable with how much time teens spend on smartphones, social media. A slight increase in minutes per day with media, thanks to another boost for digital.

Unlike Chile, however, Colombia is last in the region in time spent on four other pursuits: music streaming, broadcast TV, online TV/streaming, and gaming. Mexico. Mexico now stands alone as the country where internet users spend the most time streaming music worldwide.

Virtual product placement surges: Rembrand鈥檚 $23M funding fuels growth in AI-driven ad tools, regional targeting, and post-production flexibility.

For example, invest in Twitch to reach Gen Zers interested in gaming or podcasts for those interested in politics. 鈥淏ecause Gen Z is so digitally savvy, there鈥檚 more value in these different microcommunities.鈥�. In addition, 鈥渄igital investments shouldn鈥檛 necessarily come at the expense of traditional marketing tactics, which can also be really effective,鈥� Droesch said.

This category continues to tick up each year鈥攁 challenging scenario for marketers, given that many of these devices are suboptimal for advertising. Among activities, TV will remain on top, though time spent will drop under 3:00 per day. Digital media is dominant collectively, but no individual activity exceeds watching traditional linear TV.

More than 80% of video game developers worldwide were making games for PCs as of May 2022. For console and mobile games, that figure was closer to 40%.

Competition coming for the Switch: More powerful devices that can leverage 5G connectivity and vast libraries of popular PC and mobile games will be the foundation for next-generation handheld gaming.

CTV advertising refers to digitally sold ads that appear on TV screens, including ads shown on smart TVs that have their own internal internet capabilities and external devices like Amazon Fire sticks, Blu-ray players, and gaming consoles. It does not include ads delivered to computers, phones, tablets, or other non-TV devices.

User loyalty: Despite the Switch 2鈥檚 delays and the Switch鈥檚 declining sales, gamers remain fond of the console. Thirty-two percent of Gen Z gamers and 26% of millennial gamers play on a Nintendo Switch, per Collage Group. By comparison, only 13% of both Gen Z and millennial gamers use any other handheld console. A new era?

Bonus: Futurize gaming to boost another ad channel. What do improved nonplayer characters in video games have to do with marketing? A lot, considering they may give way to a 鈥渂anner year鈥� for the industry. AI will improve the gaming experience, which could lead to more gamers, expanding an industry that already comprises more than half of the US population, according to our forecast.

The preference for video and streaming content, surging use of generative AI (genAI) tools, and increasingly connected messaging and video games are driving higher demand for wireless data. Other drivers of this surge include innovations like autonomous vehicles, drones, and precision agriculture equipment that are reliant on wireless connectivity.

Car manufacturers are integrating gaming platforms, streaming services, and interactive displays for entertainment experiences. This transformation is opening new opportunities for content providers and advertisers to reach audiences during travel. Why it matters. The shift toward autonomous vehicles is creating new avenues for entertainment and commerce.

The Emerald Isle does not lead in any category of time spent but takes silver in six: mobile, online TV/streaming, podcasts, music streaming, social/messaging (in a tie with Sweden), and gaming (in a tie with France).

Apple鈥檚 lack of experience managing ads is showing: Its new App Store placements were flooded with gambling ads, prompting a widespread backlash.

Gaming behaviors in particular show which devices Gen Alpha feels most comfortable with. 鈥淭hey're already involved in these immersive experiences, and virtual worlds and using conversational AI tools like Amazon's Alexa,鈥� said Canaves. Don鈥檛 put all your eggs in the digital basket.

Even as TikTok ad revenues tick up, Meta will still account for 75.0% US ad dollars spent on social media this year, according to our forecast.

However, layoffs are hitting experiences and devices, sales, gaming, and security. Trimming the fat: Investors are pushing for returns on Big Tech giants鈥� heavy AI investments. Reducing workforces could buy time for their AI initiatives to pay off.

For consumers, the easiest way to envision the concept is through virtual reality (VR) gaming. Game developers have been early adopters of VR and augmented reality, and major game platforms have partnered with brands in the virtual worlds of Roblox, Fortnite, and Minecraft. We predict new mixed reality devices from Apple, Meta, and Sony will drive more VR interest among game developers.

Zooming out: Overall, in-app spending grew 13% YoY to $150 billion globally, with non-gaming apps outpacing gaming apps鈥�25% versus 4%, respectively. Social media ($11.7 billion) and streaming ($11.9 billion) led all mobile app revenues. Each category was driven by contrasting profit models鈥攃reator tipping and commissions for social media, and subscriptions for streaming.