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Research has shown that expenditures on small luxuries increase during economic downturns. For example, researchers found that during the Great Recession, instead of cutting luxury spending altogether, many US women turned to purchasing cosmetics as a 鈥渟mall comfort,鈥� even as the relative price of cosmetics rose, according to the Bureau of Labor Statistics.

Four in five (81%) of consumers plan to spend as much as or more than last year on their holiday purchases, although fewer people are in the market for luxury goods, toys, and electronics. The focus on price should give value-oriented players, including big-box retailers like Walmart and Target, as well as discounters a boost this quarter.

Fashion resale platform Depop, sneaker sites like StockX and GOAT, and luxury marketplaces Watchfinder build on thriving communities of enthusiasts to drive sales. More Amazon sellers are actively looking for additional sales channels.

鈥淚f you don鈥檛 have these small, premium, impulse luxury items, then think about selling a suite of products that is fun but affordable.鈥�. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

A tale of two retail tiers: How luxury, discount retailers approach TikTok, physical stores, and resale. Yesterday鈥檚 Chart of the Day: Let the good times scroll. Methodology: Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.

What鈥檚 working: eBay is unique in that it鈥檚 entirely a third-party marketplace, and the company has expanded authentication services to enhance its luxury business. 鈥淚t鈥檚 trying to turn around into a more high-value, product-oriented marketplace, what it calls focus categories. Luxury goods like handbags, sneakers, watches, collectibles,鈥� said Canaves.

Loud budgeting is the opposite of quiet luxury, per Battle. Quiet luxury is about spending lots of money on a minimalist look. Loud budgeting encourages consumers to open up about how they spend their money and take pride in saying no to unnecessary purchases. What does it mean for retailers?

In an era marked by rapidly evolving consumer expectations, investing in technology has transitioned from a luxury to a critical necessity for online retailers aiming for growth in 2024. Despite economic uncertainties, a CommerceNext and Forrester retail outlook survey found that 42% of online retailers plan to make digital investments in their businesses in 2024.

The move, which dovetails with the brand moving into beauty in 2014 and its launch of pet and kids categories in 2022, is the latest step in its bid to become a 鈥渃omplete lifestyle luxury accessories player,鈥� CEO Alexis Mourot told WWD. Does it make sense?

And for consumers who don鈥檛 want to splurge, there鈥檚 a dupe for every luxury brand product. Beyond beauty, the maximalist approach applies to every aspect of the mob wife trend. Head-to-toe gold jewelry is a must. Animal prints are another staple, specifically leopard, tiger, or any other large cat. And the hair?

US cosmetic and beauty sales will increase 10.1% YoY to reach $93.86 billion this year, far ahead of the 2.9% growth anticipated for the total US retail market, showcasing 鈥渢he lipstick effect,鈥� where consumers indulge in luxury beauty items even amid economic challenges, according to our forecasts.

Retailers like John Lewis and Boots are reporting an uplift in sales of affordable luxuries like lipsticks, mascaras, and eyeliners, a trend seen in previous recessions. The modern word of mouth: Some 45% of US beauty shoppers have discovered new beauty products through social media, according to Tinuiti, beating out TV at 30% and in-store displays at 25%. TikTok is democratizing the influencer game.

Who鈥檚 doing it: Instacart introduced several features to save customers money, including a dedicated section of value-driven stores on the home screen and AI-recommended deals. eBay鈥檚 luxury resale strategy caters to consumers looking to buy high-end brands at a discounted price.

That was mainly why I asked that question because I was just curious if that was happening in other areas of luxury as well. Sara Lebow:. Blake, you'll have to let us know when you buy a luxury watch on TikTok Shop up.

The acquisition could also drive up spending by giving customers incentives on luxury services as travel spending outperforms softening luxury goods purchases. This might accelerate volume growth after Capital One posted a 6% YoY increase in Q1 2023.

Why we care: Consumers are increasingly turning to online channels to purchase luxury goods, and if brands want to stay relevant, they鈥檒l need to forge ecommerce partnerships like this. We forecast personal luxury retail ecommerce sales in the US will grow 10.3% next year to reach $24.48 billion. Photo: Saks/Dior, courtesy of Paul Vu. 4. 鈥淩eal Housewives鈥� and Uber Eats.

Even though luxury makes up a solid portion of US resale ecommerce, luxury brand platforms haven鈥檛 cracked the top 10, either because customers are listing those products on third-party sites like eBay or because they have fewer listings due to product exclusivity. 5. Resale extends to gifting.

By contrast, some specialty retailers, particularly in segments like luxury goods, don鈥檛 typically carry advertising on their sites or apps, so their retail media opportunity lies mainly in partnering with luxury department stores. What鈥檚 driving retail media growth? Ecommerce and digital ad spending track closely with retail media growth.

When someone bags my groceries, I'm like, what a luxury. Carina Perkins (12:09):. We saw the big grocery players in the UK like Tesco follow Amazon in that just walkout tech store format. And it was interesting to see the reaction. Aldi did it as well, and they had a real backlash here with people outraged that they couldn't pop in and buy something. They had to download an app or scan a QR code.

Landlords expect this trend to continue and have been investing in luxury homes to attract wealthier renters. Those offering high-end houses will also be more likely to mandate renters insurance. Read the full report.

Costco鈥檚 Q4 reflects consumers鈥� shift to essentials over luxuries. Why Klarna is making an omnichannel push ahead of the holidays. How Walmart, Trader Joe鈥檚, and Target boost holiday impulse purchases.

From exploding growth to leaning into loyalty and luxury, here鈥檚 why these 5 retailers are the ones to watch. Yesterday鈥檚 Chart of the Day: Mind the retail gap.

The misuse of $8 billion in customer funds for personal gain and non-essential expenditures鈥攖hink luxury real estate and paying for a Tom Brady endorsement. Bankman-Fried's strategy of buying his own tokens, ultimately contributing to misrepresentation of the firm's financial stability.

鈥淸Aritzia brands] their clothing as everyday luxury and I think that it comes at a price point that appeals to younger consumers.鈥�. Briggs pointed to Aritzia鈥檚 success using familiar Gen Z marketing tactics, such as leveraging influencers and pushing content on TikTok. Lesson learned: Even an older brand can make a splash by treating its entry into a new market as a branding opportunity.

Discount and value-focused retailers, like Walmart and Dollar General, will continue to benefit from consumers trading down in the grocery category, while luxury retailers like LVMH Moet Hennessy Louis Vuitton and Capri Holdings are bullish as China recovers from pandemic lockdowns. This was originally featured in the Retail Daily newsletter.