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The stat: Mcommerce represented nearly half (50.1%) of November’s ecommerce revenues, per Adobe Analytics. However, conversion rates for desktop during Thanksgiving and Black Friday were nearly double those on mobile. The takeaway: Mcommerce is gaining momentum among consumers, but many are still shopping via desktop during the holidays.

Mcommerce will grow faster than retail ecommerce overall, expanding the opportunity for mobile wallet providers to facilitate frictionless checkout experiences. Proximity mobile payment adoption will continue to grow—more than 4 in 10 smartphone users will be tapping or scanning to pay this year. And existing and new users alike will spend more, driving reliance on mobile wallets.

Report: US Mcommerce Forecast 2022. Article: Roblox is gaining users and brand partnerships—but growing revenue would be great. Article: Instagram’s priorities for 2022.

Mcommerce gains momentum. Mobile devices drove 59% of online sales on Thanksgiving Day (accounting for $3.3 billion, up 14.0% YoY) and 54% on Black Friday ($5.3 billion, up 10.4% YoY) as more shoppers grow comfortable shopping on the go, according to Adobe Analytics. We expect mobile will account for 49.6% of ecommerce sales over the final two months of the year.

Report: US Mcommerce Forecast 2022. Article: Twitter launches Location Spotlight to appeal to brick-and-mortar businesses. Article: Google offers tool to provide more clarity on programmatic ad costs. Read yesterday’s Chart of the Day here.

How seamless payments, social commerce, and loyalty apps are driving mcommerce growth. A previous version of this story noted unique visitors. The chart shows visitors.

Mcommerce sales will continue to eat up a larger share of Mercado Libre’s total digital revenues, representing more than three-quarters (76.1%) of its regional business for the first time this year. That’s 15.2 percentage points higher than mcommerce’s total share of retail ecommerce sales in Latin America.

Report: US Mcommerce Forecast 2022. Article: How US brands leverage content creators. Article: TikTok is having trouble keeping up with its own growth. Read yesterday’s Chart of the Day here. Methodology: Data is from the July 2022 Sprout Social "Creator Economy Report." 516 US social media marketers were surveyed during May 19-25, 2022.

More Chart of the Day:. 9/15 - Creator creativity. 9/14 - The fastest-growing industries by digital ad spending. 9/13 - Calling on mcommerce. 9/12 - Biometrics don’t pass the trust test. 9/11 - Customer service calls.

More Chart of the Day:. 9/14 - The fastest-growing industries by digital ad spending. 9/13 - Calling on mcommerce. 9/12 - Biometrics don’t pass the trust test. 9/11 - Customer service calls. 9/8 - Do we have your attention? Methodology: Data is from the August 2023 Mavrck "Creator Compensation Report." 689 US content creators ages 18+ were surveyed during June 2023.

Gen Z will push US mcommerce toward the tipping point for online sales. Walmart and Amazon look to boost shipping speeds. How retailers like Sephora, Nike, and Amazon bridge the digital-physical gap. More Chart of the Day:. 8/8 - Saved by the bell. 8/7 - Generation AI. 8/4 - Programmatic video keeps growing. 8/3 - SVOD success. 8/2 - Meta over YouTube?

Mcommerce will grow healthily, boosting ecommerce along the way. 4 technologies to help curb cart abandonment. As streaming wars heat up, nearly three in 10 US internet households are canceling services to save money. More Chart of the Day:. 9/20 - Banking on traditional. 9/19 - Top platforms by influencer marketing spending. 9/18 - Temu vs.

Amazon, Target, and Walmart. 9/15 - Creator creativity. 9/14 - The fastest-growing industries by digital ad spending. 9/13 - Calling on mcommerce. Note: Credit card and loan accounts are excluded. Methodology: Estimates are based on the analysis of data from respective bank corporate disclosures, estimates from other research firms, historical trends, GDP trends, and macro-level economic conditions.

Amazon, Target, and Walmart. 9/15 - Creator creativity. 9/14 - The fastest-growing industries by digital ad spending. 9/13 - Calling on mcommerce. 9/12 - Biometrics don’t pass the trust test. Note: An influencer is an individual who can sway the brand preferences, buying decisions, and loyalty of a broader population, regardless of follower count.

QR codes and visual search create new mcommerce opportunities. QR codes have become ubiquitous on billboards and digital out-of-home (DOOH) screens as direct conduits to product pages and interactive experiences. Predictions. Carmakers partner with payment systems.

Rapid Growth in Smartphone Users and Mcommerce Adoption Is Paving the Way for Mobile Payments. Smartphone user growth in Southeast Asia will fall short only of Sub-Saharan Africa and overall Asia-Pacific this year, according to our forecast, expanding the addressable market for proximity mobile payment.

US mcommerce sales will reach $558.29 billion in 2024, representing 44.6% of total US ecommerce sales, per our November 2023 forecast. Shopping via CTV is still relatively new to consumers, so it may take a while for it to become as widely adopted as mobile shopping. This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

These gains are being bolstered by the rising adoption of mcommerce, which, according to our forecast, will account for nearly 50% of total US holiday ecommerce sales this year. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

Retailers with high mobile app adoption rates like Amazon, Shein, and Walmart are likely to see a disproportionately high share of mcommerce transactions, according to Lipsman. Those who want to boost app adoption should use email communications, physical stores, and even TV ads to market their apps more effectively, said Lipsman.

But mobile commerce will account for more than two-thirds (67.8%) of ecommerce sales there in 2023. Language remains an obstacle to online fashion sales in some markets. Fashion ecommerce in the Middle East faces many of the same obstacles as elsewhere, including fit and sizing issues. But in Saudi Arabia, language was cited as a barrier by a fifth of consumers in BoF’s survey.

Mcommerce is driving ecommerce growth in the US, and will account for close to half (49.8%) of US ecommerce sales in 2027, according to our June forecast. Social commerce in particular will account for 5.9% of US retail ecommerce sales this year, and 7.8% come 2026, according to our July 2022 forecast.

Mcommerce will also make deeper inroads in Latin America’s ecommerce market: Its share of total retail ecommerce sales will reach about 63%, or $120 billion, up from 40% in 2019. Consumers’ Evolving Search Habits Fuel Retail Media Advertising. Google will struggle to remain relevant for product research.

On today's podcast episode, we discuss why prices continue to be such a hot topic, how consumers determine what value means to them, and which retailers performance is representative of the broader retail space. Join our analyst Sara Lebow as she hosts senior director of media content Becky Schilling and analyst Zak Stambor.

We also anticipated that QR codes and visual search would create new mcommerce opportunities as they became more ubiquitous. Where we are now. CTV gets shoppable: Retail media partnerships are driving shoppable CTV as brands narrow the gap between awareness and purchase. Early adopters include Instacart and DoorDash, which both tested the technology leading up to this year’s Super Bowl.