蘑菇AV

It also added music videos and video podcasting. The shift started as an uphill battle, since Spotify listeners were geared to start a podcast or audiobook and then turn away from the app, but Ek said the changes are bringing engagement up and churn down. 63% of the audiobooks audience listens while commuting, per Voices, meaning visual features aren鈥檛 always accessible.

With strong pricing flexibility and tighter cost controls, Spotify appears well-positioned for long-term profitability鈥攅specially as it continues to monetize its non-podcast media efficiently.

In October, the company started managing podcast comments through auto-moderation because the task of approving comments had become burdensome for podcasters. 鈥淲e get a lot of people commenting 鈥� previously, the costs of moderation were just prohibitive for a company like us, so that鈥檚 been a great boon for us,鈥� Spotify CTO Gustav S枚derstr枚m said on the Q4 earnings call.

Visual podcast sponsorships are opening new avenues for targeted audience reach. Creator partnerships are establishing deeper connections with social media audiences. Our take: The fintech sector's advertising evolution signals a crucial moment in the industry's maturation.

And it created a revenue-sharing program for podcast hosts. Spotify suggested it will soon launch a new 鈥渟uper premium鈥� tier on its Q3 earnings call, which would include higher sound quality and 鈥渁 bunch of other things,鈥� according to CEO David Ek. The company will have to find a way to keep growing revenues this year.

Show ad buyers how podcast ad spending will shape the market for digital audio services ad spending. Help publishers and solution providers think through how they can capitalize on the near-term trajectory of audio ad spending across different media.

Products could be featured across 11:11 Media鈥檚 portfolio of scripted and unscripted TV shows, social media, and podcasts. There鈥檚 also room for licensing opportunities鈥�11:11 Media鈥檚 licensing business has generated over $4 billion in retail sales, per Gersh. 鈥淲e've built this incredible brand that has the dimensions of a fully integrated media company,鈥� he said.

On today's podcast episode, we discuss how bad "serial churning" has gotten and how to fix it, whether inventing new sports tournaments can work, if Perplexity's "search engine" will threaten Google, the use case for AI computers in your ears, where you can see 16 sunrises and sunsets every day, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.

Creators are expanding their influence and building careers that span beyond social media, which includes scaling into podcasts, retail, and CTV. US creator revenues from podcasts are expected to rise by 23.1% YoY in 2025, approaching $1 billion, per 蘑菇AV forecasts.

Spotify鈥檚 non-podcast ad revenues, projected to surpass $1 billion in 2025 (see chart), demonstrate how podcasting and ad-supported content are helping offset these challenges. Our take: The deal underscores the streaming industry鈥檚 evolution, balancing innovation with demands for fairer creator compensation.

鈥淭he restaurant industry is still reeling from the impact of the pandemic,鈥� our content director Becky Schilling said on an episode of 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. On top of that, inflation and economic uncertainty has made for a tough four years. In face of these persisting challenges, restaurants are turning to AI and unified commerce solutions to improve the customer experience, build loyalty, and supercharge personalization.

The company spent big earlier this year on exclusive podcasts, signing 鈥淪martLess鈥� and 鈥淐all Her Daddy鈥� away from Amazon and Spotify, respectively, in a bid to bolster its offerings with popular shows and chip away at competitors鈥� leads. But with those podcasts still available on competitors鈥� platforms, there鈥檚 little reason to join SiriusXM for them.

On today's podcast episode, we discuss how Amazon was able to sell even more things online, how their ad business is getting on, and whether the retail giant is right to keep focusing so much on delivery speed. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Zak Stambor.

This is likely a combination of an increase in animated video consumption, along with passive viewing during activities like breastfeeding. 78% of mothers have listened to a podcast, according to Edison Research. This is up from 69% in 2023. The number of mothers who listened to a podcast in the last week jumped to 43% from 32% in 2023.

Use this chart: Marketing leaders can align their 2025 B2B strategies by integrating AI tools for data-driven decision-making and automation, expanding social ad campaigns to capture attention in crowded feeds, and diversifying content with video and podcasts to boost engagement across platforms. Related 蘑菇AV reports:. Generative AI for Media Sellers (蘑菇AV subscription required).

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss why the restaurant industry is facing another year of uncertainty and how restaurants are boosting loyalty. Then, for "Pop-Up Rankings," we rank the top restaurant loyalty programs. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and senior director of media content Becky Schilling.

On today's podcast episode, we discuss how Meta could take the GenAI space by storm, the likelihood that rapid AI development and deployment backfires, and how advertisers are viewing Threads as it approaches its first birthday. Tune in to the discussion with our analyst Jasmine Enberg.

Listen to the full podcast. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

鈥淲e're using [MMM] for high-level media planning and budgeting,鈥� Echo Sandburg, chief brand officer, CP Skin Health Group US, said on a recent 鈥淏ehind the Numbers鈥� podcast.

"I think that personalization is a potentially really strong use case here," our analyst Carina Perkins said on the podcast.

Time spent with podcasts and music streaming in France also ranked low in the region, at 13th place and 11th place, respectively. The viewership shift from traditional formats to digital is lagging in France. Time spent with broadcast TV was 2:25 daily, 15 minutes higher than the regional average.

Time spent with podcasts in Australia led the region, at 44 minutes daily. That鈥檚 4 minutes more than the regional average but 6 minutes below the global average. Podcast time peaked at 59 minutes in 2022. Australia ranked No. 2 regionally in music streaming time鈥攏ot surprising, as podcast and streaming music activities are often sourced from the same service. Media Adoption.

"Because we have a more robust view of our first-party data, we have more insight into our customer groups," Moitree Rahman, senior director first party data strategy of the Eli Lilly and Company, said on a recent episode of our "Behind the Numbers" podcast.

Digital audio advertising will have a CAGR of 5.3%, including 8.5% for podcast advertising. The rapid growth will push digital鈥檚 share of audio advertising to 47.4% by 2028. In-game advertising remains mostly a mobile affair, but consoles and PC developers are making moves. Ad buyers will spend 90.4% of their in-game ad dollars on mobile games in 2024.

Why this matters: Political and news influencers have fallen under increased scrutiny in the aftermath of the 2024 presidential election, during which candidates Donald Trump and Kamala Harris went before the audiences of well-known personalities and podcasts like 鈥淐all Her Daddy鈥� and 鈥淭he Joe Rogan Experience鈥� in a bid to gain favor.