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The Warren Buffett-backed firm added 5.1 million customers in Q3, up 46% year over year (YoY) to reach 70.4 million customers across Brazil, Mexico, and Colombia. It claims this makes it the sixth-largest financial institution in Latin America by active customers.

So in Brazil, Mercado Libre leads retail media sales by a significant margin. I think it's about two thirds of retail media, of the retail media industry versus Amazon, it's this year about 12%. But in Mexico this year, so 2024 is the first year that Mercado Libre is going to overtake Amazon in Mexico.

The company is also making major investments to develop manufacturing and export hubs outside of China in Brazil, Turkey, and Poland. Temu will need to work hard to sustain its unprecedented growth trajectory. Temu launched in the US in September 2022 and followed the strategy of massive marketing spending to acquire customers.

In Brazil, for example, a report from Opinion Box and Americanas Advertising showed digital buyers preferred retailer brand websites over search engines by a margin of 62% to 50% when hunting for deals. The physical store as an ad vehicle: Our report concludes reliance on search engines and linear TV will wane as Latin American marketers invest in ad formats that are likely to deliver higher returns.

TikTok entered the music streaming game in Brazil and Indonesia, providing yet another type of media TikTok aims to take over. Music could present an opportunity for TikTok in the US, where digital audio services ad spending will total $6.79 billion this year, according to our forecast. TikTok killed its BeReal clone.

Its popularity is huge for ecommerce, specifically in Brazil, where the platform will launch TikTok Shop this year, noted our analyst Matteo Ceurvels. And TikTok’s Latin America growth mirrors global trends. The platform will grow by 11.6% worldwide this year, per our forecast. 5. TikTok takes No. 3 in Canada.

The gap between the two has only widened, especially in Brazil, where digital buyers said they prefer to search for deals on retailers’ websites over search engines by double-digit percentage points. Predictions. Marketers will reallocate ad dollars to bottom-funnel performance ads on retailers’ digital properties, as they face mounting pressure to deliver solid returns on investments.

Production of rice in China and coffee beans in Brazil also face challenges. Bird flu: A severe outbreak of the bird flu has plagued the US over the past year, sparking a substantial uptick in the price of poultry and eggs. Buying Behavior by Product Category. The most common reaction to inflation is generally to cut back on fresh foods and certain nonessentials.

In several other countries—Brazil, Canada, Germany, and the US—the category has historically accounted for low levels of online purchases. But in Argentina, it will be the third-biggest category, after apparel and accessories, and represent 13.8% of all digital retail spending this year.

Argentina will outpace both Brazil and Mexico in a key metric—digital buyer penetration. That means larger percentages of internet users and the total population will make an online purchase in Argentina this year than in either of those countries. Product categories driving ecommerce sales growth.

In Brazil, Globoplay is tied with HBO Max for fourth place, above Discovery+ and Paramount+. Legal constraints are emerging. Netflix is facing more legal challenges and regulation than it has in the past, mostly in the form of taxes and localization quotas.

Well, according to the Federal University of Paraiba in Brazil and also Yale University in the US, tropical environments in countries like Brazil, Indonesia, Madagascar, and Columbia are most likely to harbor the most undiscovered species. And then also in the water, scientists estimate that over 90% of ocean species have yet to be classified, over 90%.

The US (7.8%), UK (4.9%), Germany (3.1%), Canada (6.0%), and Brazil (11.3%) are all in the worldwide top 10 for digital ad spending and will see their lowest growth since our tracking began in 2011. Despite slow growth, the US will still produce a huge portion of all new spending.

Now there are other market-specific ones, in Brazil, Magazine Luiza, Americanas, Via Varejo, Carrefour, and then iFood in Brazil, Uber in Mexico as well. So it's a very diverse landscape, be it digital marketplaces, mass merchandise, category specialists, or commerce intermediaries, thinking about those last mile players.

Indonesia will retain its position as the country with the third-largest number of TikTok users, behind only the US and Brazil. By 2026, Douyin users will reach 901.4 million—closely approaching WeChat’s 903.6 million. Since its launch in 2016, Douyin’s user growth has remained resilient.

Internet users in Greece over index when it comes to time spent with online press, similar to Brazil in Latin America. In gaming, podcasts, and music streaming, Greece increased time spent in 2022 to the point of emerging out of last place, where it was in 2021.

Nope, it's Brazil. Jasmine Enberg:. Wow, really? Ina Gottinger:. Which is so interesting. Marcus Johnson:. Interesting. Ina Gottinger:. Well, it also ties into the whole online creative awards. What's coming out of Brazil in terms of creative and creative advertising is really, really top-notch so innovative. They get a lot of awards here too, but I thought that was really interesting.