Ä¢¹½AV

Video streaming services, podcasts, video games, and retail media networks all sell inventory upfront. Click here to view the full forecast for upfront TV ad spending. Digital upfront spending is set to eclipse linear TV. We forecast that more money will be allocated upfront to digital video than to primetime linear TV for the first time this year.

This may mean zeroing in on a specific vertical (e.g., gaming, sports) or a specific platform (e.g., TikTok, LinkedIn). These types of agencies speak to influencer marketing’s growth and subsequent fragmentation. Here are a few examples of specialized influencer marketing agencies:. Creator Authority, founded in 2023, is focused on LinkedIn influencer marketing.

Media habits in Canada have changed, favoring digital across all formats. The GMI report for Canada is a single source for quantifying the pace of change in time spent with media, media adoption, and device ownership.

How can in-game ad buyers calibrate their ad spending and budget allocations against the market, and how can publishers and solution providers assess whether their ad revenues are in line with industry trends?

I think this story came potentially, there's been various surveys on this, but the YouGov survey found that 18 to 24 year olds do prefer watching clips or highlights of live games more than watching games in their entirety. But if you look at the survey and almost a nearly identical number was a little bit less prefer watching live games while 25% of them enjoy watching both. So it was split.

But also consider unique channels like beauty salons, medical offices, and gaming platforms for partnerships, marketing, and advertising. Create engaging content and communities. Collaborate with creators to produce content such as beauty tutorials and product reviews.

People worldwide spent less time with media across all categories except mobile (which remained the same) in H1 2024 as compared with H1 2023, per GWI data.

The inclusion of ads on Prime Video extends Amazon’s video advertising efforts beyond its Fire connected TV (CTV) operating system, its Twitch livestreaming service focused on video games, and its Freevee free streaming service. To view our forecast for Amazon Prime Video ad-supported viewers, click here. Amazon will use sports programming to attract non-endemic advertisers.

The average US adult will spend more than 8 hours per day on digital media this year, with about half of that time spent on mobile devices and more than a quarter on CTV.​

Cooking and video games are two of the most popular categories among Gen Z and millennials on YouTube when they’re looking to learn something new, per YPulse, while fashion and beauty is No. 1 on TikTok. Methodology.

Key Stat: By 2026, 40.8% of US adults will use a dedicated genAI platform at least once per month—but a higher share of the population will be using genAI that’s integrated into other digital touchpoints like social media, smartphones and other devices, ecommerce platforms, and gaming. Executive Summary. AI is becoming an active participant in online social media interactions in 2024.