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With party games, GTA, and AI-powered development, Netflix is diversifying. But inconsistent strategy and low TV gaming interest could make this a tough sell.

As Google rolls the product out more broadly, publishers could still see significant traffic declines, which could lead advertisers to spend elsewhere.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

Following two tough years, US OOH ad spending will near its pre-pandemic levels in 2022, as advertisers embrace traditional outdoor placements, particularly billboards.

Here are 10 charts showing what marketers, advertisers, and retailers in the country should be paying attention to, including:. Shifting internet and media usage. Streaming, super apps, and gaming. What鈥檚 notable in retail ecommerce.

Social media platforms focus on outcomes: Executives cite pressure to deliver for advertisers as Q2 earnings reports approach.

And what they livestream varies: gaming, videos from family and friends, and events or performances are the most popular. TikTok is ahead of Instagram. While YouTube is the livestreaming leader, TikTok trails closely behind. Around 47.3% of Gen Zers who watch livestreams said they鈥檇 done so on TikTok in the past month, not far behind the 51.8% who said the same about YouTube.

Colombia was the only Latin American country in which time spent with gaming fell in H1 2022, and it has lagged other countries in this category since 2019. By contrast, Colombia is an outlier in the region in that it saw increased social and messaging activity, though it slightly lags regional leader Brazil. Mexico Insights.

US digital media consumption and consumer spending growth are at a standstill. 鈥淚t's just getting really competitive to reach today's consumers,鈥� our analyst Jeremy Goldman said on an episode of the 鈥淏ehind the Numbers: Daily鈥� podcast. Here鈥檚 what advertisers need to know about the latest trends in digital, including fierce competition for ad dollars to ecommerce having room to grow.

At the same time, its media ambitions are turning its ad business into a force to be reckoned with. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

As connected car technologies go mainstream, opportunities for advertisers are expanding. But success depends on balancing innovation with consumer privacy concerns and security challenges.

Adoption of smart products lags North American rates, but MEA is home to the most active gamers in the world. MEA鈥檚 gaming industry will keep booming over the coming years and lead on a global scale in gaming technologies, given recent investments in the region. Middle East and Africa in Perspective. Both mobile devices and PCs remain prominent fixtures for households in this region.

From avatars to real-life purchases: Roblox鈥檚 branded worlds deliver deeper consumer interaction and emerging 3D ad standards for marketers.

How time spent with media, device ownership, and media adoption stacks up in South and Southeast Asia.

US adults spend nearly 3 hours a day watching linear TV and nearly two hours watching connected TV, according to our forecast. Viewers are moving to CTV, and so are advertisers. Learn how to cash in on this seismic shift during our free webinar on July 12. Sign up here.

Tech titans get serious about ads. Apple is ramping up its mobile search business鈥攁t Meta鈥檚 expense鈥攁nd getting into streaming TV ads. Microsoft has quietly laid a foundation for the future of digital advertising with assets in search (Bing), social (LinkedIn), gaming (Xbox), retail media (PromoteIQ), and ad tech (Xandr).

Why advertisers need to keep up with consumer changes in streaming, social search, and gaming. Marketplaces lose share in places where US shoppers start their shopping journeys. Gen Z prefers to research brands on social media over search engines.

Be aware of 驳补尘别谤蝉鈥� skepticism of advertising in the metaverse. Just 35% of gamers told Globant they were in favor of ads in the metaverse, while 40% said they were opposed to the practice. Nearly half didn鈥檛 want ads that used eye- or head-tracking technology, a capability that has the potential to be more powerful鈥攁nd more alarming鈥攖han most any other advertising technology.

What does this mean for marketers and advertisers? For every market, regardless of economic development status, mobile advertising is a leading channel. In countries where nice-to-have devices are less prolific, doubling down on mobile-first advertising, including social media and influencer marketing, makes sense.

As AR and VR revolutionize advertising, proactive marketers, retailers, and content creators must navigate an evolving landscape to captivate audiences. Tech advances and changing adoption in 2024 will present new opportunities and challenges for advertisers. Key Question: How should advertisers capitalize on the robust growth in immersive technologies?

Short Video, Gaming, and Music Streaming Stand Out in Media Usage. Similar to the total US population, younger LGBTQ+ consumers more frequently use digital platforms like TikTok, Instagram, and YouTube, according to Community Marketing & Insights (CMI) data. Time spent with cable TV and broadcast radio skews older. Where they overindex in media usage is in music and gaming.

As Bing makes inroads into Google鈥檚 lead, it experiments with AI ads: Disney and Roku layoffs and pivots by Twitter and ByteDance dominated headlines this past week.

All eyes have been on streaming at this year鈥檚 upfronts. Sports are moving to digital, new (and old) trends are emerging for ad buying and delivery, and political advertising has been surprisingly quiet. Here are four themes that stood out this upfronts season.

Sightline Payments will work with Visa to power its Play+ cards, which can help digitize the cash-heavy casino and gaming sector.